When you launch a campaign on digital channels it is very important to know where your participants, voters, and visitors come from, to know what the conversion rate is in order to increase it... Without reviewing this data, you won't know what works, what doesn't, or why. Nor will you be able to make adjustments or improvements for future campaigns.
To know this data, it is necessary to trace the URL of the campaign. At Cool Tabs, we give you the possibility to generate a personalized link campaign.
2. Step by step.
2.1. Campaign URL generator.
1) Click on the 'Publish' section of the campaign you want to publish.
2) At the bottom of that page, you will find the Campaign URL generator. Give a name to the campaign you are going to create and click on the 'Continue' button.
3) Once done, a series of personalized URLs will be generated, so you can use it on Facebook, Facebook Ads, Instagram, Twitter, newsletters...
We collect the most common sources, but if any of the ones you need is not among the ones we provide you, you may choose the 'Other sources' one. You can create as many campaigns as you need.
2.2. How to review campaign conversions.
Once you have published the campaign in different channels, with its personalized links, and it starts to have participation, the conversions from different media will be registered. To access this data, go to the 'Leads' section of the campaign.
Within 'Leads', in the left panel, click on 'Stats'.
In the 'Conversions' section, you will find all the information related to the conversions that the campaign has had: the funnel of total conversions and conversions by source and campaigns.
In the 'Conversions by day and source' section, you will find all the conversions that have been generated by the source, as well as the information on the dates and the number of users that have reached the form and completed it.
3. Other specifications.
If you have any questions during the process, contact us at email@example.com.
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