We tell you all the details of your Social Media campaigns so you find out more about the participants, the visitis, the profiles... You'll know which are the best sources, which time or day or the weeks are more participations... We also provide you a conversion funnel very useful to know which percentage of users finish your quiz.
* Keep in mind that, once you finish a plan, Cool Stats will only be available for five more days.
How to see your campaign's Cool Stats.
Access your campaigns and click the "Statistics" icon.
Participations.
1. Participations data.
The first chart of this section shows two different data:
- Participacions: total number of participations and from which sources they come (inside the url personalized campaigns you've created).
- Referred participations: those which come from the viral actions of other participants.
2. Conversion / Unique users.
3. Participations by hour.
4. Participations by weekday.
5. Users with most referred.
This chart shows the email, name of ID of these users.
6. Users who access the campaign and how they do that
- Participacions from mobile devices or PC.
- Referred participations.
7. Daily participations from each source.
Daily evolution of the sources from which the participants come. You can click on each one to see the evolution.
Visits.
1. Campaign visits.
It represents the visits, seen pages and unique users. We can see it on detail by filtering by days.
2. Visits by hour.
3. Visits by weekday.
4. How do visits get to the campaign.
- Direct visits vs referred visits.
- Visits from mobile devices.
5. Visits source.
Votes.
Check out the stats of your votes if you activated this option in your campaign.
1. Votes and fans got through votes (referred fans).
2. Votes by hour.
3. Votes by weekday.
4. Users with most referred.
By publishing the link of their participation on the wall or sending invitations (these referred voters become effective 48 hours after the user has sent the invitation or published the link)
6. Who votes and how.
- Votos from mobile devices.
- Referred votes.
7. Votes source.
8. Source details.
Conversions.
1. Total conversions.
- We can see how many visits there have been in our campaign and how many of them have become participations.
- A conversion funnel.
- Viral data (number of times the users have shared their participation on Social Media).
2. Conversions by source.
3. Conversions by campaign.
Visits, total conversions and percentage of global conversion of each personalized url campaign.
Summary.
You'll only be able to check the number of likes (if it's a Facebook sweepstake), the number of fans you've won over the period the campaign has been active and the number of participations and votes.
If it's a Facebook or Twitter campaign, you'll also be able to see the number of fans you had before the campaign started and the fans you've won in this period of time.
Now, you can check your ROI more easily than ever.
*Cool Stats is not available for campaigns created with the Cool Promo Lite app.
Related content.
Create now your campaign and see its evolution >>
Cool Promo White Label: Create Your White Label Promotion >>
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