Our Social Listening & Analytics tool allows you to run a sweepstake on Instagram and/or Twitter, among users who have used a specific hashtag. This type of sweepstakes is based on content monitoring.
You will have to monitor the hashtag of the sweepstakes, to collect the content and run the sweepstake among the participants.
The use of the Social Listening tool is included in all our plans. You can also use it within the trial days, which allows you to try for 7 days free, any of the plans.
2. Step by step.
2.1. Create your monitoring.
Go to the 'Monitoring' section. You can choose a monitoring you already have active or create a new one by clicking on 'Instagram Hashtag' or 'Twitter Content', depending on the social network you have launched the sweepstake.
To create the monitoring, you can check the following tutorials:
Keep in mind that the monitoring start date cannot be changed. With the last Instagram API changes, on Instagram, you can only collect content from a hashtag from 24 hours ago. Twitter only allows you to collect tweets up to 7 days old. Therefore, it is important to create the monitoring as soon as you publish your sweepstakes, so as not to lose data.
Once the monitoring is created, you will be able to access it from the 'Monitoring' section. To view the content, click on the view icon, as shown in the following image.
On that page, you will have access to all monitoring statistics. If you wish, you can download a monitoring report by clicking on 'Download the reports'.
2.2. Select winners.
To start the selection, go to the 'Sweepstake & winners' section, located on the left side.
When selecting the winners on Twitter, you will be able to filter out participants who are not followers of the accounts you select. In this way, the winner/s will be chosen from among the participants who have posted with the sweepstakes hashtag and are followers of the profiles you mark.
This is a condition available from the Gold plan. On Instagram, it is not possible to filter by the condition of being a follower, since its API does not allow access to this information in an automated way.
We remind you that with our "Blacklist" functionality, you can block users to avoid them being winners.
Once you have completed the filter fields that apply to your sweepstakes, click on 'Step 1: Filter'. Filtering will be performed among the participants who have fulfilled all the requirements you have marked.
Then, indicate the number of winners you want to draw and, if applicable, the number of alternates. Finally, click on 'Step 2: Launch sweepstake'.
2.3. Public winners page and certificate of validity.
Once the draw has been carried out, you will get a link to the public winners' page, so that you can publish it and communicate the result of the draw.
The winners' page includes the certificate of validity, which certifies that the process has been carried out in a random and transparent way.
In order for the participants to see the winners' page, don't forget to set it to public mode (as shown in the image).
On Twitter hashtag sweepstakes, next to the winner's username, you will find the Twitter icon. If you click on it, it will take you directly to their profile. You can then send them a private message, congratulating them and giving them instructions on how to receive or collect the prize. If you click on the magnifying glass icon, you will be redirected to the publication with which he/she participated.
On Instagram hashtag sweepstakes, the Instagram API does not provide the winner's username, but it does provide a URL. When you click on it, you will be redirected to the winner's post.
2.4. Filters by conditions.
You also have the possibility to make a previous filtering of the content that has been collected with the hashtag of the sweepstakes.
In this case, before choosing the winners, go to the 'Photo Manager' or 'Tweets Management' section, (depending on whether it is an Instagram or Twitter monitoring), located on the left side.
You can enter text terms that have to appear in users' tweets, exclude users, set that only certain users can participate, include only tweets with a link or photo, exclude replies...
To save this filtered content, give it a name to identify it and click on 'Save this filter'.
Then, you can select the winner, following the steps indicated in point 2.2. of this tutorial. In this case, the winners will be chosen from among the users who have participated with the sweepstakes hashtag and, in addition, meet the conditions you have set in the filters.
2.4.1. Monitoring an Instagram hashtag.
2.4.2. Monitoring a Twitter hashtag.
3. Other specifications.
- Due to the limitations of the Instagram API, you will not be able to obtain the user ID. Therefore, the automation of participant data collection will not reflect unique users.
- For privacy reasons, you will not be able to obtain information from private Instagram profiles, only data from public profiles. For example, it may happen that Instagram shows us that there are 300 publications with the same hashtag and Cool Tabs only shows 250. This is because the remaining 50 have a private profile and we cannot access to that information.
4. Related content.