The Cool Promo and Cool Promo White Label applications, included in the Gold and Diamond plans, respectively, allow you to create a contest based on a Lucky Wheel or Prize Wheel, in which you give out instant prizes among users.
You can customize the spin and win wheel, adding images to the different sections, changing the colors and/or texts, as well as programming the prizes you want to distribute.
In addition, this campaign allows you to add and customize a form, with the information you want to collect from the participants.
2. Ideas and Examples.
The Prize Wheel is compatible with other mechanics such as personality tests, multiple choice quizzes, Instant Wins or code validations. Therefore, with this type of campaign, the possibilities for your contest or promotion are endless. Here are some examples to give you ideas for campaigns with the Lucky Wheel:
- Lucky Wheel in which Instant Win prizes are given out and the participant has a random chance of winning or not.
- Personalized Prize Wheel, with as many prizes as you want to give out, and in which users who lose also receive a consolation prize, a discount on the final screen for non-winners. You can configure the sections you need for your wheel.
- Wheel associated with a personality test. Depending on the answers that the users have chosen on the test, the Wheel will show different results.
- Wheel associated with a quiz based on points or right answers. Depending on the number of points the user gets, the Lucky Wheel will show them one section or another.
- Wheel with code validations in which, in order to participate, users have to fill in a form with their information and enter a code that has previously been given to them, for example, on a purchase receipt.
- Wheel embedded via a pop-up in e-commerce, in which discounts and other prizes are given out such as free shipping, 2x1... The objective is to incentivize purchases among users who reach the website.
3. What It's For.
Prize Wheels are a type of gamification campaign, fully customizable, whose objectives are: to go viral and generate branding, incentivize purchases, improve customer retention and capture users and leads.
The interesting thing about the Lucky Wheel is that the user, after filling in the form with their information (you can ask for whatever information you want: first and last name, email, address, telephone number, ID number...), is shown the result by the Wheel's prize selector in real-time.
4. Display Options.
Although the Wheel's result will always be displayed on the thank you screen, you can choose to display the wheel in the form, so that the user can view it and see the corresponding sections, for informational/aesthetic purposes, or have it only be displayed at the end of their participation, on the final screen.
In addition, there is also the option of showing a landing page, which usually includes an explanation of how it works, so that users know how to participate and what they can win.
In summary, these are the options that your wheel can show:
- Campaign without landing page in which the first screen is shown the form.
- Campaign with a landing page in which a button to participate is displayed that leads to the form. The user will have to fill in the information that's requested and click on another button to spin the wheel and find out if they've won.
- Wheel only on the thank you screen. The user will not see the wheel until the last screen. The only function that the wheel will have is to show the result.
- Wheel in the form and on the thank you screen. The wheel will be displayed on both screens.
You should also take into account the different publishing options that are available. You can choose to use one of them or all of them at once:
- On a microsite. When you create a campaign with Cool Tabs, a unique URL is generated so that you can share it on any online media channel (social networks, blog...). This example is the one we showed in the DEMO at the beginning of this tutorial.
- Embedded in a web page. You can embed your wheel on any website (blog, web page, microsite...). There are two options:
- Embedded in the body of the website, so that it can appear anywhere.
- Through a pop-up. You can display the wheel with a pop-up window anywhere on the screen, either with a button or automatically.
- In a Facebook tab. Facebook allows you to create tabs and add content to each of them. With Cool Tabs, you can create tabs and add a campaign with your Lucky Wheel.
4.1. Setting up the wheel.
The look & feel of your Wheel is a fundamental aspect. Making it attractive will help it go viral. It should be dynamic, entertaining and intuitive.
The options when setting it up within Cool Tabs are: show or not show a landing page, choose the type of design (classic or minimalist version) and show the wheel in the form and/or on the thank you page. Next, we'll look at each option in greater detail.
4.1.1. Campaign without landing.
Whenever you create a campaign in Cool Tabs, you have the option of not showing the landing page. This way, when a user opens the campaign, they will go directly to the form.
This option is activated in the "Basic data" section of the campaign editor.
If you set up the wheel so that the form is displayed first, this will be the first thing the user sees when opening the campaign:
You can design and set up this first screen from the 'Content' tab in the 'Design' section. You have to tick off 'Enable custom header for the entry form'.
4.1.2. Campaign with a landing.
You can set up a landing page on which you show an image and a description of your campaign. On said landing, the buttons will appear to participate, share, see my participation, see participations... When the user clicks on the "Participate" button, they will be taken directly to the form, where they'll find the wheel that you have set up.
4.1.3. Show the Wheel only on the thank you page.
You can show the wheel only on the final screen or the thank you screen. This way, while the user is filling in their information in the form, they won't be able to see the wheel. Once they've filled it in, the wheel's result will be shown.
This option is activated in the wheel settings. Go to the 'Gamifications' section and click on 'Configure'. Check off 'Show wheel on thanks screen'.
4.1.4. Show Wheel in the form and on the thank you screen.
Another option is to display the Wheel in both the form and on the final screen. When the user clicks on the "Try your luck" or "Participate" button in the form, the Wheel will start spinning until their information is filled in. Once they've finished, the Wheel will display the result on the thank you screen.
The Wheel will be shown on all the campaign screens, except the landing page.
To opt for this setting, go to the 'Gamifications' section and click on 'Configure'. Check off 'Show wheel before the data form' and 'Show wheel on the thank you page'.
4.2. How to publish the Lucky Wheel.
Next, we'll show you all the options available to you when publishing a campaign with Cool Tabs. You can use whichever options you'd like.
4.2.1. On a microsite.
All the campaigns created within the platform are accompanied by a unique URL, which you can share on any social channel you want (Instagram bio or stories, Facebook fan page, WhatsApp, LinkedIn...).
Through this link, the user will access the campaign and can participate from the microsite. It's also compatible with mobile.
4.2.2. Embedded in a website.
At Cool Tabs, we have a content widget so that any campaign can be embedded in a website, blog or microsite. There are two ways to embed a campaign:
- Embedded in the body of the text of a website. Simply copy the content widget that we offer with the HTML code in order for it to be displayed.
- Through a pop-up. You can show the wheel through a pop-up window, which will appear in the area of the screen you want. It can be displayed automatically or displayed when the user clicks on a button.
4.2.3. Show in a Facebook tab.
You can also publish and display your wheel on your Facebook fan page, using a tab. How to publish a campaign on one of your Facebook tabs >>
Once you've created and saved your campaign, you can publish it. To do so, go to the main page, where the list of your campaigns appears. Click on the icon of the campaign you are going to publish. In this case, your wheel. Then click "Publish". There you'll find all the publishing options.
5. Step by Step.
5.1. Create the campaign.
Go to Cool Tabs, create a new campaign and select the application that your plan includes: Cool Promo or Cool Promo White Label. The design of the wheel will change slightly depending on the application used to configure it.
You must complete the first sections of your campaign (registration, basic information, design, dates...). If you have any questions or doubts during the process, don't hesitate to contact us at firstname.lastname@example.org
We'll also leave you with these tutorials where we explain what you can include in each section in greater detail:
5.2. Set up the Lucky Wheel.
Once inside the campaign's editor, go to the 'Gamifications' section and click on set up the Lucky Wheel.
In this section, the first thing you have to do is activate the wheel. Once activated, the following options will appear:
- Show the wheel before the information form: the wheel will be shown in the background before and while the user is filling in their information. Once completed, the thank you screen will appear with the result of the wheel.
- Show wheel on thank you page: the wheel will only be displayed on the last screen where the participant will see the result.
The next step is to add the sections. These sections will be the fields that the selector of the Lucky Wheel will choose.
Within each section, you must fill in the following points:
- Public name: this name will be the one that appears in the section you've configured.
- Internal name: this is the name that will help you identify each section.
- Appearances: number of times this section will appear on the lucky wheel.
- Text color and background color.
- Image (optional). You have the option to add an image, which will be the one that'll appear in the section. The images for the sections have to be a specific size so that they fit into the section and are displayed correctly.
In addition to the sections, you must select which section you want to be shown by default to the user. If it's an Instant Win campaign, you must always select the "non-winner" or "incorrect" section.
You also have to choose a type of design: classic or minimalist version.
Depending on the type of Lucky Wheel that you are going to launch (associated with the instant distribution of prizes, a personality or knowledge quiz), you will continue with one configuration option or another. As we mentioned in the ideas and examples section of this tutorial, these dynamics can be:
- Lucky Wheel based on an Instant Win. The user will know immediately whether or not they have won.
- Lucky Wheel with a personality test. In this case, the user must answer a few questions in a quiz and a category will be assigned to them.
- Lucky Wheel with a multiple-choice quiz based on points or right answers. In this case, the user must answer a few questions in a quiz and a final score will be assigned to them.
5.2.1 Configuration of images for the Wheel sections.
If you choose to include images for each section, you have to bear in mind that the images must be created specifically based on the number of sections the Wheel will have.
Taking into account that the circumference is generated with a radius of 368 px, the design of the circumference shouldn't exceed 736 px in width and height.
Once designed with the total number of sections, each of them must be exported independently, with the vertex pointing up.
5.3. Set up your Lucky Wheel with Instant Win.
To create your Instant Wins, you must first set up the wheel. To manage and set up the individual Instant Wins (prizes that you are going to give out), you will need to have defined the sections that the wheel will have in order to assign each Instant Win.
Go to the 'Instant Wins' section of the campaign editor and click on 'Individual Instant Wins Management'.
In the settings for each Instant Win, you can assign them a section of your wheel.
If you don't know how the Instant Win setup works, take a look at the following tutorial: How to create a Scratch and Win Contest with Instant Win >>
Once the Instant Wins have been defined and associated with the corresponding section of the wheel, all you have to do is save this section and set up the final screen.
5.3.1. Setting up a default final screen.
You must set up a final screen that will be shown, by default, to all users who do not win an Instant Win.
This message is configured in the 'Final screen' section, checking off 'Display default content to participants'.
Lastly, save the campaign.
5.4. Set up your Lucky Wheel with a Personality Test.
You also have the option of configuring a personality test where the result is shown through a Prize Wheel. To do so, once you have set up your wheel, go to the "Final screen" section to define the category that will be assigned to each final screen.
Within Individual final screen management, set up each final screen and assign a category to each one. Don't forget to define the section that it will occupy in the Lucky Wheel. This way, if a user answers the questions in the quiz and is assigned a certain category, it will be shown on the final screen with the wheel.
Once the final screens are defined, go to the "Quiz" section to set up the questions and assign categories to each answer. Thus, depending on the answers the user chooses, a category will be assigned to them along with a result.
When you've finished, save the campaign.
5.5. Set up your Lucky Wheel with a quiz based on points or right answers.
There is also the option of creating a quiz based on points or right answers, with the result being shown through a Lucky Wheel. To do this, after having set up the wheel, go to the 'Quiz' section to set up the questions and answers, and assign a score to each of them.
Once the score for each of the answers has been defined, go to the 'Final screen' section > Manage individual final screens.
Within this section, you'll have to set up the final screens and, on each one of them, define the points and the corresponding section of the Lucky Wheel.
Once you have defined the wheel, the questions and answers, and the final screens, save the campaign.
5.6. Set up your Lucky Wheel with code validation.
Another option when creating a wheel is to associate it with an Instant Win campaign with the validation of codes that you need to have previously given out among your customers. These codes can be the same for each customer or they can be personalized codes.
Only users who fill in the information form and enter the code to validate it will be able to participate in the Lucky Wheel.
If you want users to have to enter a code or coupon that you have previously given them in order to participate, go to the 'Validations' section of the campaign editor and activate the option 'Enable coupons or code validations'.
Add the codes that the application must validate when users enter them while participating. You can upload up to 15,000 codes yourself for free. Add the codes in an Excel or CSV file.
If you have given out repeat codes, activate "Reuse of codes", so that the same code can be used by different participants.
You can also allow a user to fill in the code by taking a photo of a barcode (this option is only available for White Label campaigns).
In this case, the wheel is also associated with Instant Wins, which you need to have already set up, as indicated in section 5.3 of this tutorial. However, there is one more possibility, which is to have both winning and non-winning codes. In the "Final screen" section, you must set up the message that will appear by default to users who enter a non-winning code. In addition, you must set up the final screens in "Content according to gamifications, quiz (points or personality test) and/or code entered". You will have to add screens, depending on the prizes, indicate the codes that the participants must enter to see this screen, as well as assign them a section of your wheel.
Don't forget to save all changes.
6. Other Specifications.
7. Content Related.