Campaigns focused on lead generation will allow you to collect the email addresses of participants. This type of campaign is hosted on a microsite, provided by Cool Tabs, and includes a customizable personal data form, which the user must complete in order to finalize their participation. This is the case of photo contests, video contests, quizzes, surveys, spin the wheel...
- Applications that allow to obtain the email. In order to request email from participants, it is necessary to create an interactive content campaign and enable the personal data form, so that users fill in their data and accept the conditions of the campaign. You will be able to establish that participants can optionally register with a social network. These requirements can be set in campaigns created with our applications to generate interactive content campaigns: Cool Promo Lite, Cool Promo, and Cool Promo White Label.
- Applications that do not allow to obtain the email. In the Cool Tabs applications catalog, you will also find applications for sweepstakes. These are made by collecting data directly from the social network (comments, likes, mentions...). In this case, participants interact with the sweepstake's publication. They don't have to complete a registration form to participate, so you don't get the email.