Email automation: email events stats display

1. Introduction.

With Cool Promo and Cool Promo White Label apps you have the option to send response emails to users who have participated in your campaign. You can set these sending manually or automatically.

Each of these mailings will be shown in the "Email events" section of your campaign. We are going to explain to you what each of these events consists of.

2. Step by step.

To access the "Email events" section, go to the "Leads" section of your campaign.

Then go to the left sidebar and click on the "Email Events" section.

In this section, you will find stats related to "Email Events", in which nine events are shown. 

• All: this first tab contains all the emails that have been sent to each user, with each event (click, sent, open...).
• Dropped: these emails are not even considered for sending. This may be because the domain is incorrect (for example, gmail.es instead of gmail.com), or because the user has previously unsubscribed. The list will appear the reason why the email has been dropped.
• Processed: the email has been accepted and is ready to be sent.
• Bounced: the user mail server doesn't accept the delivery. This may be because the user doesn't exist on that server because the server has an anti-spam filter that has dropped the mail, because that user has a full mailbox... The list will appear the reason why it has bounced.
• Delivered: these are the emails that have been delivered. It could be that the server has put it in the user's Inbox, in any other section (for example, in Promotions) or in the spam folder. It is not possible to know where it has been placed.
• Open: in this tab you will see the participants who have opened the mail and the number of times they have done. Thus, you can see that a user has opened the template several times because you will see their mail repeated several times. In general, the number of "Opens", concerning "Sent", is usually bigger for this reason.
• Click: the templates are usually accompanied by a link, either to confirm an email or to redirect to a landing. This event registers the number of times that this interaction triggers a click event. For example, if you add a link in your template and a user enters five times, it will be reflected in the tool.
• Deferred: when an email is not received immediately for whatever reason but has not been dropped. Sendgrid will keep trying to send this email for 72 hours.
• Unsubscribed: this event is activated when a user unsubscribes from your emails.
• Spam report: when SendGrid receives a warning, we activate a spam event so that it can react appropriately. When the participant marks this email as spam, they will not receive another email at that address.

Usually, the data has this behavior:

• All emails will be in one of two lists: Dripped or Processed.
• A processed email will always end up Bounced or Delivered. So the sum of the Bounced and Delivered events must equal the sum of the Processed events. If they are missing it is because they are being reattempted. After a few hours (or even days), the email will end up Bounced or Delivered.
• Several Delayed events can be received for each attempt the server attempts to send.
• There may be more Open events than Delivered events (if a user opens their email several times).
• There can be more Click events than Open and Delivered events (a user can click several times).

From "Email Events", you also have the option to view and edit your template.