Audiences: How to send emaisl to users alien your campaign

1. Introduction.

2. Step by step.

2.1. Create and manage audiences.

2.2. Send emails.

3. Other specifications.

4. Related content.

1. Introduction.

With our Cool Promo and Cool Promo White Label apps, you can activate the option to send emails to users who participate in your campaign, manually or automatically.

In addition, you can also create email groups, called Audiences, which you can use in our emailing tool. Thus, you will be able to send emails to an audience, that you have in a file, and that may or may not be participants in one of your campaigns.

For example:

• A discount coupon for each of those emails.
• A survey to get a discount for your next purchase.

These email groups are independent of the participants in the campaign, that is, you can send emails to any audience.

This option gives you more flexibility when sending an email that you have already created. However, it's important to note that when you send single emails to users who are not participants in your campaign, you will not have more information about them. Therefore, you cannot use variables such as {{first_name}} or {{participation_link}}.

2. Step by step.

2.1. Create and manage audiences.

Once you have created a campaign, go to Audience Management.

You can access it from the campaign edition, 'Emails & SMS' section.

Or from your profile in Cool Tabs profile, 'Emails & SMS' section.

From Audience Management you will be able to create as many audiences as you need. All you have to do is upload the file with the list of emails. To upload an audience, first, click on Manage Audiences and then on Create Audience.

Audience file format: you must use an Excel or CSV file, with a row per record. In each row there must be one email. It also can contain more columns (that you will be able to use when preparing to send the email). 

```
| pepe@gmail.com | Pepe | López | DescuentoParaPepe | user_123123 |
| juan@gmail.com | Juan | Pérez | DescuentoParaJuan | user_456546 |
```

2.2. Send emails.

Once the audience is created, you can use it by sending an email template.

If you have already created the template (email), to send it to an audience, click on the template edition and select the Manual delivery option.

If you don't have a template created yet, the first thing to do is to set up a new one. 

In your email, you can include variables, from {{{ audience_col_1 }} to {{{ audience_col_10 }}. Besides {{{ email }}, of course. 

```
| {{{ audience_col_1}}} | {{{ audience_col_2 }}} | {{{ audience_col_3 }}} | {{{ audience_col_4 }}} | {{{ audience_col_5 }}} |
| juan@gmail.com        | Juan                   | Pérez                  | DescuentoParaJuan      | user_456546            |
| pepe@gmail.com        | Pepe                   | López                  | DescuentoParaPepe      | user_123123            |

```

Your email would look like this:

```
Hi, {{{ audience_col_2 }}} {{{ audience_col_3 }}}!

We have an exclusive discount for you: {{{ audience_col_4 }}}

Would you like to enjoy it on your next purchase? Go to your-promos.com/pub/campaña?crm_id={{{ audience_col_5 }}} to get it.
```

Once your template is ready, save it. Then click on Send email manually.

Then select the Send to an audience option. From the drop-down menu, select the audience you want. You can email any audience you have created in your account.

Exclude emails from participants in this campaign: by activating this check, you will be excluding emails from users who have participated in the campaign.

Click on Continue to send the emails.

3. Other specifications.

If you have any questions during the process, do not hesitate to contact us at help@cool-tabs.com

4. Related content.

Email automation: email events stats display >>

Cool Promo White Label: Create Your White Label Campaign >>