Cool Tabs offers a comprehensive system for managing your interactive campaigns, allowing you to easily integrate them with your website, app, CRM, or any internal system. Our integrations allow you to optimize the user experience, automate data collection processes, and ensure the security and control of your campaigns.
This document details all the integration methods available in Cool Tabs and the benefits they provide.
1. Integration with your registered user system.
Your users will be able to participate in your campaigns using the same credentials they already use on your platform, CRM, mobile app, website portal, or intranet. This facilitates access, unifies identity data, and improves the user experience, while maintaining control and security over your systems.
With these integrations, you do not need to create additional accounts or manage new user databases: everything is automatically synchronized with your existing infrastructure.
Below, we detail the integration options.
1.1. Single Sign-On (SSO) with OpenID Connect.
Cool Tabs supports Single Sign-On (SSO) via OpenID Connect, allowing users to access your campaigns without needing to register again. This unifies your users' identity data with your identity management provider (IAM) and ensures a smooth and secure experience.
How it works:
The user attempts to participate in a campaign.
Cool Tabs redirects authentication to your organization's IAM system.
The IAM validates the credentials and returns a secure token that allows automatic access.
The user accesses the campaign without needing to enter additional credentials, and all information is linked to their existing profile.
Compatibility:
Works with any IAM, including Gigya, Login Radius, or your own SSO.
Compatible with web and mobile applications, ensuring consistency across all your channels.
Benefits:
Smooth user experience: a single login for all campaigns.
Enhanced security through your IAM policies.
Centralized data for precise analysis and segmentation.
Example:
If your brand uses Gigya, a user who already has an account can participate in a contest without registering again, and their participation is automatically linked to their profile, allowing unified activity logging and automation of internal processes.
2. Autologin API
The Autologin API allows your users to access your campaigns automatically and seamlessly, without manual authentication. This is ideal for integrations with mobile apps or internal portals where you want participation to be immediate and frictionless.
How it works:
Your system sends a secure temporary token to Cool Tabs when the user logs in.
Cool Tabs validates the token and allows access to the campaign without the user having to log in again.
All participation is linked to the user in your system.
Benefits:
Immediate, smooth, and frictionless participation.
Secure integration with your CRM, app, or corporate portal.
Prevents duplicate accounts and simplifies user management.
Example:
In a loyalty app, users who are already logged in automatically see available contests and participate without additional steps, while all points earned are synchronized with their profile in real time.
1.3. Real-time credential validation.
Verify in real time that a user's credentials are valid before allowing them to participate, ensuring security and control over access to your promotions.
How it works:
When a user tries to access, Cool Tabs sends the information to your organization's authentication system.
The system returns a validation result: granting or denying access according to the defined rules.
It can be integrated with user roles, access levels, subscriptions, or any internal authorization rule.
Benefits:
Ensures that only authorized users participate.
Compatible with advanced access rules, such as subscription or specific role validations.
Prevents fraudulent access and participation errors.
Example:
If your campaign is intended only for premium customers, real-time validation ensures that only those users can access, while others receive a restriction message or are redirected to an open campaign.
2. Display on websites and mobile applications.
Cool Tabs allows you to integrate your promotions directly into your website or mobile app, fully adapting to your brand's design and user experience. This ensures that any promotion is displayed consistently, professionally, and accessibly from any device, without participants having to leave your digital ecosystem.
With this integration, your campaigns are no longer external elements and become natural parts of your website or application, improving visibility, engagement, and brand perception.
Below, we detail the integration options.
2.1. Responsive widgets.
They allow you to embed your promotions in any section of your website or landing page flexibly and adaptively.
How it works:
The widget is inserted via a code snippet on your page.
The widget automatically adapts to the device screen size (mobile, tablet, or desktop).
You can customize the design to match your brand's colors, typography, and style.
Benefits:
Participation from any device without affecting user experience.
Consistent branding and design across all digital channels.
Ability to show promotions in different site sections based on user behavior.
Example:
A product giveaway is displayed on your e-commerce homepage via a widget that adapts to the browser width, offering an attractive experience on both mobile and desktop.
2.2. Pop-ups.
Cool Tabs pop-ups can be triggered by custom triggers, offering campaigns without interrupting navigation.
Trigger options:
Time on page (for example, after 10 seconds of browsing).
Scroll to a certain percentage of the page.
Clicking specific buttons or web areas.
Benefits:
Increases the visibility of key promotions without being intrusive.
Enables lead capture campaigns, coupons, or interactive surveys.
Full customization in design, size, message, and behavior.
Example:
A pop-up appears when a user has browsed a product landing page, inviting them to participate in a giveaway and win an instant discount.
2.3. Native integration in iOS and Android apps.
Cool Tabs offers fully native integration in mobile apps, allowing users to interact with promotions directly within your application, without needing to open an external browser.
How it works:
A WebView is used within the app to display the campaign with the same user experience as on the web.
Compatible with responsive design and corporate branding.
Works securely with SSO and Autologin API for access without additional steps.
Benefits:
Increases engagement by keeping users within your app.
Maintains visual consistency and a seamless experience across all devices.
Allows combining promotions with app features, such as push notifications or rewards within a loyalty program.
Example:
In a loyalty app, users can participate in surveys or challenges from the app and automatically accumulate points, without having to log in again or switch platforms.
3. Automated data extraction
Cool Tabs allows you to automate the sending and synchronization of data generated in your campaigns with the rest of your technological ecosystem. This means that each registration, participation, validation, or result can be automatically transferred to your CRM, email marketing tool, BI system, or internal database, without the need for manual processes.
Automated data extraction is key to turning your promotions into a strategic source of information, optimizing lead capture, segmentation, and subsequent campaign activation.
Below, we detail the integration options.
3.1. Native integrations.
At Cool Tabs we have direct integrations with leading platforms on the market, facilitating immediate connection with marketing and customer management tools.
These integrations are designed so that the information collected in your promotions—registrations, quiz responses, participation data, or results—flows automatically to your marketing, analytics, and data management tools.
What this allows:
Automatically send new leads to your CRM.
Synchronize participants with email marketing tools.
Transfer campaign data to automation platforms.
Connect results with analytics systems.
Examples: Salesforce, ActiveCampaign, Zoho, Pipedrive, Xeerpa, Freshsales, Mailchimp, or Google Analytics.
Main advantages:
Quick setup without development required.
Automatic synchronization in real time or in batches.
Reduces human errors in data export.
How they work:
From the campaign settings, you select the desired integration.
You connect your account using secure credentials (API key or other authentication methods).
You define which data will be sent and how the fields will be mapped.
From then on, the information is synchronized automatically according to the defined events.
Example:
Each time a user participates in a giveaway, their data is automatically sent to your CRM, where they enter an automation flow that triggers a personalized email sequence.
3.2. Webhooks.
Webhooks allow Cool Tabs to automatically send information to a URL defined by your technical team whenever a specific event occurs within a campaign.
Common events that can be triggered by Webhooks:
New registration or participation.
Correct or incorrect code validation.
Campaign completion.
Points or reward redemption.
How it works:
A receiving URL is configured in your system.
When the event occurs, Cool Tabs automatically sends a payload with the data in a structured format (e.g., JSON).
Your system processes the information in real time according to your internal rules.
Benefits:
Immediate automation without manual intervention.
Flexible integration with any proprietary or external system.
Ideal for complex flows where an instant response is required.
Example:
When a user wins an instant prize, a webhook sends the information to your internal system, which automatically generates a personalized coupon and sends a push notification.
Instantly sends information when an event occurs (participation, registration, code validation, etc.).
Perfect for custom integrations or internal systems where immediate action is required.
3.3. Full REST API.
For projects that require a higher level of customization, Cool Tabs offers a full and documented REST API, which allows you to interact with campaigns, participants, and results programmatically.
The API allows you to:
Query participant data.
Obtain campaign statistics and metrics.
Create or update records.
Extract information for dashboards or BI systems.
Integrate campaigns as part of complex automated flows.
Technical advantages:
Flexible and scalable architecture.
Structured and documented endpoints.
Compatible with any development language or framework.
Security through authentication and access control.
Example:
A brand can automatically extract participation data from all its active campaigns every night to consolidate them in a corporate business intelligence dashboard.
Allows you to create custom integrations for complex cases.
Supports sending and querying participant data, campaign results, and statistics.
Clear documentation with endpoints for developers.
4. Real-time code validation.
For code-based promotions where users must enter codes to participate, Cool Tabs allows you to instantly validate the authenticity of the codes.
This functionality is essential to guarantee the integrity of the campaign, prevent fraud, and automatically manage participation limits.
Thanks to this integration, each code can be validated directly against your database or internal system, avoiding manual errors and ensuring that only authorized participants can access benefits or prizes.
How it works:
Database connection: Cool Tabs connects to your code management system via API or custom integrations.
Instant validation: each time a user enters a code, the system verifies in real time whether it is valid, unique, or reusable according to your rules.
Automatic response: the validity of the code is confirmed and, if applicable, participation is allowed or the reward is assigned.
Logging and anti-fraud control: all participation attempts are logged, allowing you to analyze patterns and set configurable limits.
Features:
Direct connection with your database or code management system.
Support for unique codes (single use) or reusable codes (multiple participations allowed).
Anti-fraud control: set participation limits, validation rules, and exceptions.
Benefits:
Prevents fraud and participation errors.
Allows you to run complex campaigns based on real purchases.
Improves user trust by ensuring codes are automatically verified.
Examples:
A brand running a giveaway based on purchase tickets can automatically verify each ticket entered by users, ensuring that only real customers participate.
In code redemption promotions, unique codes are validated instantly, and invalid codes show a clear message to the user, avoiding confusion and improving the experience.
5. Integration with loyalty programs.
Cool Tabs allows you to connect your campaigns with loyalty programs so that users can accumulate points, stamps, or rewards by participating in promotions. This boosts ongoing interaction with your brand, increases retention, and turns every campaign into a strategic opportunity within your loyalty program.
With this integration, your users' participation is not only measured, but directly translates into tangible benefits within your loyalty ecosystem.
How it works:
Bidirectional synchronization: points, virtual stamps, or rewards earned by the user are automatically updated both in Cool Tabs and in your loyalty program.
Participation validation: each action performed by the user (participation, quiz completion, code redemption) is validated and converted into points according to the defined rules.
Real-time update: changes are instantly reflected in the user's profile within your loyalty system.
Rule and limit control: you can define maximum points, specific rewards per campaign, and validity dates.
Benefits:
Increases user retention by rewarding participation.
Facilitates gamification of your campaigns.
Integrates promotions with your loyalty strategy without technical complications.
Examples:
A retail loyalty program can award points for each participation in surveys or quizzes, which are then automatically accumulated in the customer's account.
A loyalty app can allow users to redeem points directly for prizes within Cool Tabs campaigns, without leaving the app.
6. Advanced and custom integrations.
Cool Tabs allows you to go beyond standard integrations, offering advanced and custom solutions that turn the platform into a complete promotional management backend. Thanks to the combination of REST API, Webhooks, and custom connectors, it is possible to develop integration flows tailored to any specific business need, ensuring flexibility, scalability, and total control over information.
These integrations are ideal for companies with complex processes, large data volumes, or specific automation and reporting requirements.
How it works:
Full REST API: allows you to create, query, and update campaigns, participants, and results programmatically. The documented endpoints offer maximum flexibility to integrate with any internal or external system.
Webhooks for real-time events: any user action, such as participation, code validation, or prize redemption, can generate an event automatically sent to your system, ensuring immediate responses.
Development of custom integrations: Cool Tabs can adapt to complex CRM, ERP, loyalty system, mobile app, or corporate portal flows, developing connectors tailored to your needs.
Benefits:
Total flexibility for complex cases.
Deep integration with internal and external systems.
Complete control over data, events, and automations.
Examples:
Connect campaigns with internal reporting systems and corporate dashboards.
Synchronize data with proprietary databases or business intelligence solutions.
Automate sending notifications and messages based on campaign events.
Cool Tabs integrations make your campaigns more efficient, secure, and personalized, connecting with your user systems, apps, websites, databases, and loyalty programs. Thanks to our APIs, Webhooks, and native solutions, you can automate processes, validate information in real time, and offer your users a smooth and consistent experience with your brand.
With Cool Tabs, every interaction becomes an opportunity for engagement, analysis, and growth for your brand.
For further information, questions, or custom development, please contact us at help@cool-tabs.com.
Our team will be happy to help you optimize your campaigns and find the best way to integrate them into your website, app, or internal system.
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