2.2. Cookies and trackers configuration.
2.2.2. Google Analytics cookie.
2.2.3. Google Tag Manager tracking code
1. Introduction.
The General Data Protection Regulation (GDPR) of April 27, 2016, which came into force on May 25, 2018, regulates the processing carried out by individuals, companies, or organizations of personal data of users in the European Union.
There must be explicit and unambiguous consent from users, regarding the collection and processing of their data. And this also affects the use of cookies and the tracking of visitors and participants of your campaigns.
That's why, in Cool Tabs, you have the possibility to include in your campaigns cookies and tracks consent popup. In this way, you can enable a cookie manager, to inform your campaign participants what cookies are used and for what purposes, and to obtain explicit consent to the processing of their data.
2. Step by step.
To configure the cookie manager, go to the 'Cookies & Tracking codes' section of your campaign editor. Then click on the 'Consent cookie manager' tab and check the 'Enable cookie consent manager' option.
This manager allows the campaign visitor to choose which cookies/traces they allow to be used. If they do not consent to a particular cookie, it will not be loaded in the browser and the associated cookies will be deleted.
The cookie manager will appear as a popup in the bottom right corner.
You can configure all the cookies that you are going to use so that they will be shown in the cookie management panel automatically. Note that if you choose not to enable some options, those cookies will not be painted for any user, and you will lose that information in the statistics panel.
2.1. Popup texts.
The first thing you must do is to customize the texts that will be shown to the user when the popup pops up and when it is displayed. All the texts are customizable. If you do not modify them, the default message will be shown.
- Initial popup text: it is the text that will be shown when the popup appears and that the user will visualize, before deploying the window, to customize the different options. By default, the text displayed is: "We use cookies for those purposes:".
- Modal title: this is the title that will be displayed as a header, in the window that is displayed when the user customizes the cookie options. By default, the title displayed is: "These are the cookies we use".
- Modal description: by default, the following text is displayed: "Here you can view and customize the cookies we use".
- Block the screen with the consent popup until the user allows or rejects purposes: By default, the user can ignore the popup, which appears at the bottom of the screen. By activating this option, the popup will be displayed in the middle of the screen, and it will be mandatory to accept or reject the permissions in order to continue.
2.2. Cookies and trackers configuration.
After customizing the texts, you must configure the cookies and tracks that will be present in your campaign.
Below, we detail the cookies and trackers that you can configure.
2.2.1. Session cookie.
This cookie will always be active. It cannot be deactivated, as it is necessary for users to log in, upload content (photos, videos...), and complete the participation form.
2.2.2. Google Analytics Cookie.
Google Analytics uses cookies to help a website understand and analyze how users use the site. These cookies generate an anonymous user ID, which provides information and usage statistics. Thus, for example, it allows knowing how you interact with the site: how many times you visit, count the first and last visits, or the origin of the user.
This cookie is necessary to be able to send participant data to your Analytics and to be able to show you conversion funnel data for your campaign.
To display it in the cookie manager, enable the 'Display Google Analytics checkbox in the consent popup' checkbox. If you do not use Analytics, leave this option unchecked.
You have the option for the Analytics check to be checked by default in the consent manager. If the user unchecks it or rejects its processing, it will not be loaded.
You can also make it mandatory that the Analytics tracking code is executed as soon as the page loads so that the user cannot disable it.
You can include a title for the cookie and a short description, so that the participant understands the purpose of the cookie, or leave the default one.
2.2.3. Google Tag Manager tracking code.
Google Tag Manager is a manager of tags and tracking codes in Analytics, which will allow you to see the visits you have had. It also serves to track conversions that occur in Google Ads.
You can use Google Tag Manager to include any tracker. We can not know the use you give it, it is something that you will have to indicate to the users.
To display it in the cookie manager, enable the checkbox 'Display Google Tag Manager consent'.
You have the option for the Google Tag Manager check to be checked by default in the consent manager. If the user unchecks it or rejects its processing, the tracking code will not be loaded.
You can also set it as mandatory to run the Tag Manager tracking code as soon as the page loads so that the user cannot uncheck the checkbox.
We will show the default title and description. As we don't know how you are going to use it, we recommend that you indicate it to the user.
2.2.4. Cool Tabs Analytics.
The activation of this cookie allows us to show you data in the statistics panel. If you do not enable it, we will not display this data, and you will lose information such as total visits, unique users, page views, views by time of day, views by day of the week, usage by device, and referred visits.
You have the option for the Facebook Pixel check to be checked by default in the consent manager. If the user unchecks it or rejects its processing, the tracking code will not be loaded.
You can also set that the user cannot deactivate the Facebook Pixel checkbox. It will start running as soon as the page loads.
2.2.5. Facebook pixel cookie.
The Facebook pixel is a code that allows you to know the effectiveness of your Facebook Ads campaigns, as it provides information about the actions performed by users on your website.
To display it in the cookie manager, enable the checkbox 'Display Facebook pixel consent in the consent manager'. If you do not use the Facebook tracking code, you do not need to enable it.
2.2.6. Custom tracking code.
You can add new tracking codes, which will be integrated into the manager. You will be able to customize the name and description, as well as include the JavaScript code of the trackers you configure. Check the checkbox to enable it.
2.3. Cookie warning popup.
In addition to being able to configure and display a cookie consent manager, you have the option to display only the cookie popup, without giving the user options to manage their consent. All available cookies/traces will be used.
You can enable this popup in the 'Cookie warning popup' tab.
Here is an example of how it will be displayed.
3. Other specifications.
All tracking codes (Google, Facebook...) are supported. You can enable all options.
If you have any questions, you can contact us at help@cool-tabs.com.
4. Related content.
How to set up campaign tracking and conversion codes.
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