To create a sweepstake among those who comment on one or more of your promoted posts on Facebook, choose our Facebook Sweepstakes app. The application that allows you to make this type of sweepstake on Facebook is available with any of our plans.
2. Step by step.
2.1. Publish the sweepstake.
2.2. Create a sweepstake in Cool Tabs.
Access Cool Tabs, create a new campaign and choose the Facebook Sweepstake app. Allow access to your ads and choose the Facebook user with which you are going to launch the contest.
Then select the promoted sweepstakes option. Remember that if the advertising of your sweepstakes was not managed from the Facebook Business Manager, you will have to follow the steps in the tutorial to make an organic sweepstake.
- Keep in mind that it is necessary to have permission as an advertiser of the sweepstakes account.
- Allow access to your ads in the tool and choose the advertiser account.
- Select the sponsored post on which the sweepstakes will take place.
You must complete certain information related to the sweepstake:
- Campaign name: this is a name to identify your sweepstakes.
- Time zone.
- End date of the draw when the app will stop collecting data.
- Select the sponsored publication or publications on which you want to carry out the sweepstakes.
2.3. Select winners.
To select winners, it is mandatory to have an active plan on the platform, either paid or trial. The trial period allows you to try any of the platform's plans for free (and, with it, to use the Instagram Sweepstakes app), for 7 days and without any usage limit.
To start the selection process, click on the 'Winners' section. You can access it from the main list of your campaigns by clicking on the icon with three horizontal stripes. If you want to access the list of participants, click on the icon with the three stripes and then on 'Leads'.
Keep in mind that it is only possible to filter those actions allowed by the Facebook API.
Some filters may not apply to your sweepstakes (depending on your participation requirements). Leave empty those you do not want to use. You can launch the sweepstake within users that meet the following rules:
- Unique users
- One opportunity per comment/publication
- Has liked
- Has commented
- Like and comment
- Like or comment
You can also filter by date and by those users who have included any of the words (separated by spaces) you have requested in the conditions.
You also have the possibility to give extra ballot papers to those who have liked or commented or answered with a particular word. In a draw among comments, you can give ballot papers to those who have included a particular answer. Give extra ballot papers are available from our Gold One Plan).
Once you have completed the filter fields that apply to your sweepstakes, click on 'Step 1: Filter'. A filtering will be performed among the participants who have fulfilled all the requirements you have marked.
Finally, indicate the number of winners you want to draw and the number of alternates. Lastly, click on 'Step 2: Launch Sweepstake'.
2.4. Winners page and certificate of validity.
You will get a link to the public winners' page, so you can share the results with all your followers.
The winners' page includes the certificate of validity, which certifies that the process has been carried out in a random and transparent way.
In order for the participants to see the winners page, don't forget to set it to public mode (as shown in the image).
2.5. Winners video.
You also have the possibility to generate a video with the result of your sweepstakes, showing the title of the sweepstakes, the prizes and the winners/substitutes.
This video can be published via URL or downloaded in different formats, to be published in the feed or in Stories.
3. Other specifications.
4. Related content.