How to Create a Direct Sweepstake on Instagram and Choose Winners

1. Introduction.

2. Step by step.

2.1. Create a sweepstake.

2.2. Select winners.

3. Other specifications.

4. Related content.

1. Introduction.

To create a direct draw among those participants who like or comment one or more of your photos or videos, choose our Instagram Sweepstakes app. You can run actions like: "comment the post and mention one or more friends". You can choose one or more of them. Keep in mind that, due to the changes on Instagram's API, it's not permitted to run a sweepstake in which the participants need to like your post/s or follow your profile.

2. Step by step.

2.1. Create a sweepstake in Cool Tabs.

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Access Cool Tabs, create a new campaign and choose the Instagram Sweepstakes app.

Then we will choose the option we want for our Instagram raffle: organic or promoted.

We must associate a Facebook account since access to the data of an Instagram account is done through Facebook. You must accept the permits so that we can collect the shares of your publication.

Choose the Instagram user you want to run the contest with. If the profile which you want to make the draw does not appear, follow the steps in this tutorial to add it.

When you click on "I cannot find my Instagram account", you will be shown the information to convert your personal profile into a company profile, as it is not possible to hold sweepstakes with personal profiles. Company profiles must always be associated with a fanpage. In addition, we will have to check the permissions of the profile we want to draw on Facebok Business.

In this tutorial, we explain how to convert my personal Instagram profile to a company profile >>

How to Add an Instagram Account in Facebook Business for my Sweepstakes >>

Select the dates by which the data will be collected:

Choose the post or posts in the following step. By default, the last 200 publications will be displayed.

Instagram Sweepstake also allows you to edit your sweepstake and include new posts. This is very useful if we give a reminder of the contest on Instagram. This way, all the comments made on the new posts will be collected as well.

To include new posts, you just need to access your campaign and select the post/s you want to add.

2.2. Select winners.

To choose winners, go to the "Participants" section and once inside, click on the "Winners" section in the left menu.

*It is important to remember that sometimes when we create an Instagram sweepstake, the number of comments that Cool Tabs shows don't match the number we can see on the Instagram app. Check out this tutorial for more information: Why my Instagram sweepstake doesn't show all the comments?

You can select the winner or winners among the users that meet the following rules (you can select or leave empty the filters depending on the requirements):

Unique users. Each user will have only one opportunity in the raffle regardless of the number of comments made.
One opportunity per comment. Each comment will count as a new opportunity in the draw for the user.
Participants who have mentioned one or more friends (up to 10 mentions).
Participants who have included the hashtag, word/s or mention required in their comments. You can write various words separated by spaces, so the comments which include any of them are filtered.

Thus, the winner or winners will be chosen among all the participants that meet all the requirements we have filtered. For example, the participants who have left a comment mentioned three friends and included a hashtag.

Besides, if it's a draw among users who have commented on your post, you have the possibility to give extra ballot papers to those who have commented or answered with a particular word. Also, in a draw among comments, you can give ballot papers to those who have included a particular answer. Give extra ballot papers is available from our Gold Plan).

We remind you that with our "Blacklist" functionality, you can block users to avoid them being winners.

Once you've chosen the winner/s, you'll get a link to a public winner's webpage, so you can share the results with all your followers. You can also custom your winner's page with a custom header.

3. Other specifications.

You can only make direct Instagram Sweepstakes among those users who comment on a post, always in public profiles.
You can also make a contest with a promoted post or among posts that belong to different profiles (very useful to make campaigns with influencers).

If you have any questions during the process, do not hesitate to contact us through our web chat or our support email help@cool-tabs.com