2.2. Create the sweepstake in Cool Tabs.
2.3. Filters and winner selection.
2.4. Winners page and certificate of validity.
2.6. How to contact the winners.
1. Introduction.
The Facebook Sweepstakes app lets you run sweepstakes among users who react (Like, Love, etc.) or comment on one of your Facebook ads.
Before running your sweepstake, keep in mind that:
Facebook only allows sweepstakes on fan pages (business or brand pages). You can't run sweepstakes on personal profiles or in Facebook groups, whether public or private.
Facebook doesn't allow you to force participants to become a fan of a page to enter a sweepstake.
2. Step by step.
2.1. Publish the sweepstake.
Before using the Facebook Sweepstakes app, you must manage the sweepstake's advertising on your Facebook wall through an Ads campaign in Facebook Business Manager.
Once the ad is live, you can go to Cool Tabs to create the sweepstake in your account.
2.2. Create the sweepstake in Cool Tabs.
1) Log in to your Cool Tabs account. If you're not registered yet, check the tutorial: How to create a Cool Tabs account.
2) Create a new campaign by clicking the 'New campaign' button, or 'Create campaign' in the left-hand menu. If it's your first time on Cool Tabs, you'll see the app catalog directly.
3) Select the Facebook Sweepstakes app.
4) Choose the promoted sweepstake type.
Select this option if you ran ads and managed them directly through Facebook Business Manager.
If your sweepstake's advertising wasn't managed through Facebook Business Manager, but you boosted the post instead, follow the steps in the organic sweepstake tutorial instead.
5) Select your Facebook profile.
6) Select the advertiser account.
Keep in mind that you need advertiser permissions on the sweepstake's account.
7) Choose the sweepstake's ad campaign.
8) Fill in the sweepstake details:
Campaign name: a name to identify your sweepstake in your campaign list.
Time zone for the sweepstake.
Start and end dates during which entries will be collected.
Select the sponsored post(s) the sweepstake will be based on.
9) Click the 'Save' button.
Once you complete these steps, your Facebook sweepstake will be saved to your Cool Tabs account. Entries will be collected, and you'll be able to select winners once the entry period ends.
If the post already had likes and/or comments before you created the sweepstake in Cool Tabs, that data will be collected as well.
Keep reading to learn how to select winners.
You can check the list of entries in the 'Leads' section (user icon).
2.3. Filters and winner selection.
To select winners, you need an active plan, either paid or trial. The free trial lets you try any plan for free for 7 days, with no usage limits.
Learn more about the Free Trial.
To start selecting winners, click the 'Winners' section. You can access it from your campaign list by clicking the trophy icon.
2.3.1. How to filter by conditions.
Winner selection can be based on the participation conditions you set. Keep in mind that you can only filter actions allowed by the Facebook API.
Some filters may not apply to your sweepstake, depending on your entry requirements — leave those blank. Available filters:
1) One entry per user: the tool counts unique users. Even if a user leaves 100 comments, only one entry counts toward the sweepstake.
2) One entry per comment: each comment counts as an extra chance to win.
3) Action to participate: the participant liked / commented / liked and commented.
4) The participant reacted with a specific reaction.
5) Post: if you selected more than one post for your sweepstake, entries from all selected posts are combined so you can pick winners from all participants.
6) Start and end date of the entry period.
7) The comment must contain a specific word, phrase, or hashtag. You can list several words separated by commas to filter comments containing any of them — useful, for example, when participants must comment with a specific word depending on which prize they want or their preference among the options offered.
8) Assign extra entries. You can give extra entries to users who, besides meeting your main condition, also complete other actions:
For comment-based sweepstakes: give extra entries to users who included a specific word (available from the Gold Plan).
For like-and-comment sweepstakes: give extra entries to users who liked, commented, or included any of the words you set, separated by spaces (available from the Gold Plan).
You can also give extra entries to participants who included a word you specify.
9) Exclude winners from previous campaigns. Check this option if you don't want users who already won another campaign to win again.
10) Exclude users from the blacklist by email or username. With the Blacklist feature, you can block certain users from winning.
After filling in the filters that apply to your sweepstake, click 'Step 1: Filter'. This filters entries down to the participants who met all the requirements you selected.
Finally, enter the number of winners to draw and, if needed, the number of alternates. Then click 'Step 2: Run the sweepstake'.
2.4. Winners page and certificate of validity.
Once the sweepstake is complete, you'll get a link to a public winners page where you can share the results with your followers.
The winners page includes a certificate of validity, confirming that the process was carried out randomly and transparently.
Make sure to set the winners page to public mode so participants can view it (see image below).
The winners page shows a button with the certificate code. Clicking it opens a page where participants can view the certificate.
2.5. Winners video.
After selecting winners, you can also generate a video showing the results of your sweepstake, including its title, prizes, and winners/alternates.
This video can be published via URL or downloaded in different formats to publish on your feed or in Stories.
For more details, see the tutorial Winners video: how to show the result of your sweepstakes.
2.6. How to contact the winners.
Next to each winner's name, you'll find a Facebook icon. Meta doesn't allow direct access to a user's profile, but clicking the icon takes you to the comment the winner left on the sweepstake post.
For more details, see the tutorial How to contact the winners of your sweepstake.
3. Other specifications.
This app is included in all our plans. You can also use it during the free trial, which lets you try any plan for free for 7 days.
If you have any questions, contact us at help@cool-tabs.com.
4. Related content.
Create your Facebook sweepstake now.
How to create a sweepstake on your Facebook wall and select winners.
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