How to attract participants and make your campaign go viral

Although there is no magic formula to ensure the success of a campaign, you can carry out certain actions to publicize it and encourage participation.

How to achieve diffusion

• Activate the campaign's share button. The platform lets you include a 'Share' button on your campaign screens. Enabling it is a simple way to encourage participants to spread the campaign among their contacts, multiplying your reach organically.

• Include links to your campaign in your social profiles. It doesn't matter if the campaign is on Facebook; in addition to sharing it on your fan page, you can spread it on Twitter, LinkedIn, Instagram, etc. In this case, do not forget to generate a link campaign to include UTMs and know where the traffic comes from.

• Post periodic publications. Spread your campaign periodically on your social media profiles as a reminder. This way you will ensure that users do not lose focus, and you will allow those who have not yet participated to do so.

• Embed the campaign on your website or blog. Use your own channels to help it go viral, either by including it with the iframe we provide, linking to it, or writing about it.

• Send a newsletter to your customer lists or only to those who have already participated in one of your actions, to amplify participation.

• Collaborate with partners or influencers. If the topic of your campaign allows it, look for collaborations with like-minded profiles who can share it with their audience. This extends your reach beyond your usual community and can attract new participants very effectively.

• Invest in Ads. We recommend making a small investment in Facebook Ads (Facebook and/or Instagram) to increase the visibility of the action and reach a potential audience. Don't forget to carry out an audience review to target your ads based on the interests, behaviors, and characteristics of the users you want to impact. 

Related content

How to generate a custom URL campaign.

How to embed your campaign on your website.

How to embed a campaign in a popup on your website.