2.1. Publish your sweepstakes on social media.
2.2. Create your sweepstakes in Cool Tabs.
2.3. Select the campaigns you want to combine.
2.5. Winners page and certificate of validity.
1. Introduction
The Multiplatform Sweepstakes app lets you run a single draw among the participants of several sweepstakes published on different social networks, unifying them so you can select one or several winners.
IMPORTANT: this app doesn't support sweepstakes from a list of participants, so you won't be able to add an Excel or CSV list to your multiplatform sweepstake.
2. Step by step
The process to use the Multiplatform Sweepstakes app and select a winner is as follows:
1. Publish each sweepstake on your social networks.
2. Create each sweepstake separately in your Cool Tabs account, using the app that matches each network (Instagram Sweepstakes for Instagram, Facebook Sweepstakes for Facebook, etc.).
3. Use the Multiplatform Sweepstakes app to unify participants and select the winner.
Here's the step-by-step process.
2.1. Publish your sweepstakes on social media
Before accessing Cool Tabs and using the Multiplatform Sweepstakes app, you need to publish your sweepstake posts on your social networks. The Multiplatform Sweepstakes app doesn't create posts or manage participation on its own — it only unifies entries and selects winners from sweepstakes that already exist and are active on social media.
2.2. Create your sweepstakes in Cool Tabs
1. Log in to your Cool Tabs account. If you're not registered yet, check how to create a Cool Tabs account.
2. Click 'New campaign' (or 'Create campaign' in the left-hand menu) and select the app that matches each social network where you published your sweepstake (Instagram Sweepstakes, Facebook Sweepstakes, etc.). Repeat this step for every network. This is how our tool knows which posts it should collect entries from. You can follow these tutorials for help:
Once created, all your sweepstakes will appear in your main campaign list.
3. With your individual sweepstakes already created and visible in your campaign list, select the Multiplatform Sweepstakes app and click 'Start'.
2.3. Select the campaigns you want to combine
1. Give your multiplatform sweepstake a name so you can identify it in your account's campaign list.
2. Set a time zone.
3. Select the sweepstakes you want to include. You'll see a list of all the campaigns in your account; if one is missing, click 'Load more campaigns'.
Click 'Save' to start selecting winners.
2.4. Select the winners
1. Click the 'Winners' section in the left-hand menu.
You can also access it from your main campaign list by clicking the trophy icon.
2. In the Winners section, fill in the filters that apply to your sweepstake and click 'Step 1: Filter'.
Dates: set the range in which participants should be counted. Useful for sweepstakes that award a prize per time slot.
Exclude winners from previous sweepstakes and users on your lists of blocked emails or usernames.
3. Write a public title for the group of winners and set the number of winners and alternates. Click 'Step 2: Launch sweepstake'.
Keep in mind that users are counted as unique participants: if someone entered more than once, they can't be given extra chances in this type of sweepstake.
2.5. Winners page and certificate of validity
Once the sweepstake is finished, you'll get a link to the public winners page, ready to publish and share the results.
It includes a certificate of validity, confirming that the process was random and transparent.
Make sure to set it to public mode so participants can view it.
The page includes a button with the certificate code; participants can click it to check the certificate.
2.6. Winners video
After selecting winners, you can also generate a video showing the results of your sweepstake, including its title, prizes, and winners/alternates.
The video can be published via URL or downloaded in different formats to share on your profile or in Stories.
For more details, see the tutorial Winners video: how to show the result of your sweepstakes.
3. Other specifications
We remind you that:
Users are counted as unique participants. If someone entered more than once, they can't be given extra chances in the multiplatform sweepstake.
The app doesn't support sweepstakes from an Excel or CSV list of participants.
The Multiplatform Sweepstakes app is included in all Cool Tabs plans and available during the 7-day free trial.
To select winners, you need an active plan — paid or trial. The trial period lets you use any plan for free for 7 days, with no usage limit.
If you have any questions, contact us at help@cool-tabs.com.
4. Related content
How to create a sweepstake on Instagram and choose winners
How to create a sweepstake on Facebook and choose winners
How to create a sweepstake on X and choose winners
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