SEO best practices for your interactive content campaign

When you generate and publish an interactive content campaign, there is one aspect that is often neglected and that is important for search engines to show your campaign in results: SEO.

Here are some essential points that you should review and implement in your campaigns.

1) Choose the keyword

Identify the main term you want your campaign to rank for in search results. Choose a keyword that is relevant to your content and has adequate search volume.

2) Include secondary keywords

Incorporate keywords related to your objectives, such as synonyms and those with related information. You can use Google Keyword Planner and Google Trends to do your keyword research and selection.

3) Review the URL of the landing page and include the keyword in it

Your campaign URL is one of the factors search engines take into account. Make sure it includes the main keyword, is short and descriptive, and avoids unnecessary special characters or numbers.

4) Take into account the keyword in the title and description

The title and meta description are the first elements users see in search results. Include the main keyword naturally in the title and craft an engaging description that encourages clicks.

5) Introduce your own HTML with some global SEO aspects

• Title tag

• Meta description

• Alt attributes of the images

6) Take advantage of the seasonality of events or happenings

One last obvious tip, but one that can make or break your campaign's SEO. Run campaigns around dates and events that you know will work and generate searches. This is the case with betting pools (World Cup, Euro Cup, derbies, finals, or awards ceremonies such as the Oscars...).