3.2. Header image for the participation form.
3.3. Header image for the personal data form.
3.4. Image in the campaign description.
3.5. Image to be displayed before and after the campaign.
3.6. Images and videos in quizzes, questionnaires and surveys.
3.7. Image for the email sent after participation.
1. Introduction.
Running an interactive content campaign with Cool Tabs is a simple and fast process that shouldn't take more than a few minutes. To keep it that way, the most important thing is to have a list of all the materials you may need ready before you start.
Keep in mind that depending on the type of campaign you want to set up, you will need more or fewer creative assets.
2. Essential content.
In this section, you will find the texts and images we consider essential in a campaign, which are common to all campaign types.
2.1. Text.
The following are the copies you should prepare so that users can identify your campaign, understand what it is about and know how to participate.
If your campaign is going to be in multiple languages, remember to prepare all these texts in each of the languages you want to display: title, description, final screen, legal terms, questions and answer options.
2.1.1. Title.
The title can be the name of your campaign or a catchy phrase that encourages participation. It can clearly indicate what users will get for participating, for example "Get a 50% off voucher", or it can be an attractive title that arouses curiosity, for example "Will you be the chosen one for the curse of the scorpion?".
You have a specific field in the 'Design' section of the campaign to include the title. You also have the option not to complete this field and add the title in the description field, or include it directly in the creative you upload as the main image.
2.1.2. Description.
This text will appear below the campaign title (and below the main image, if you include one). It should briefly but clearly explain what the campaign is about and how to participate.
You can change the font, font size, add bold, italics, images, etc.
You can also include your own HTML code, which is very useful for fully customizing your campaign.
You can choose not to include a description in the corresponding field if you design a creative that already includes it.
Below you can see an example of a landing page with a title added in the corresponding field of the campaign editor.
In the following example, the title has been included in the main image.
2.1.3. Text to be shown after participation.
Once users complete their participation, they are shown a message (final screen) that you can customize with your own text, including images or videos.
That message can be, by default, the same for all participants or personalized, depending on the campaign (personality quizzes, knowledge quizzes, Instant Win, code entered...) and the result obtained by the participant.
As with the description field, you can add your own HTML code to customize this space as much as you want.
You can also use this section to remind participants of the next steps to follow, for example: validating their participation via email, sharing on social media to get referrals, etc.
Below you can see two examples of final screens.
The customized final screen of a personality quiz
The customized final screen of a coupon campaign
2.1.4. Legal terms.
Legal terms are a field you should not overlook when setting up your campaign, as they allow you to provide participants with relevant information.
By default, Cool Tabs only includes the General Terms and Conditions as Service Providers.
Your legal terms should explain how the contest, competition or promotion works, what criteria will be used to select the winner, what actions can disqualify participants from the contest, etc.
It is also important to provide information about how participants' personal data will be used. Keep in mind the General Data Protection Regulation (GDPR), a European regulation that affects all companies, regardless of their country of origin, that process the personal data of European citizens.
In addition to the legal terms themselves, we recommend also preparing a privacy policy explaining how participants' personal data will be processed and, if the campaign uses cookies, a cookies policy.
Keep in mind that the campaign administrator will be the one who manages participation and selects the winner or winners through Cool Tabs, since our applications facilitate this process, but the platform does not take responsibility for this management. It is advisable to include this in the terms and conditions of your campaign.
Here you have a template for your legal terms that you can modify and adapt to your campaign.
2.2. Images.
Images are the key element of a campaign, giving it personality and originality. The best thing to do is to prepare these graphic materials before you start setting up your campaign.
Cool Tabs supports the following image formats:
- .jpg
- .png
- .gif
The maximum file size for any image uploaded to the campaign is 2 MB.
All our applications resize all images used throughout the campaign. However, if you design your images with the final dimensions in mind, the result will always be better, as the image will not lose quality.
Below you will find the basic images for a campaign. None of them are mandatory, but they are recommended to make your campaign more attractive.
2.2.1. Main campaign image.
This is the star of the campaign, as it appears on the landing page. It usually has two functions: to give users an idea of the theme of the campaign and to provide relevant information about it.
In many cases, the image itself outlines the steps to participate, with further details included in the campaign description.
Size: 810px wide x unlimited height.
2.2.2. Image to be displayed after participation.
This is the image that appears on the final screen, which users will see after completing the participation form.
It is generally used to thank users for participating, provide information or give guidance, for example to remind them when and where the winners will be announced, to encourage them to share the campaign to get more votes or score more points, etc.
You can display a GIF instead of an image.
You can also use this space to deliver a discount voucher.
Size: 810px wide x unlimited height.
By default, the message 'Thank you very much for participating!' will be shown. You can hide it with CSS.
2.2.3. Picture to be displayed when users share the campaign on Facebook and other social networks.
This image will appear on Facebook, WhatsApp, Telegram or Pinterest when a user shares the link to your campaign or their participation.
The image will be accompanied by a title and a description, which you can configure in the 'Go Viral!' section of the campaign editor.
If no image is uploaded in this section, the campaign's main image will be displayed by default.
Due to WhatsApp's configuration, sharing images must be in .jpg format. In any other format, WhatsApp will not load the image correctly.
Size: 1200x630px
2.2.4. Picture to be displayed when users share the campaign on Twitter (now X).
This is the image that will be shown when a user shares the campaign link or their participation on X. This image will be accompanied by a title and a description, which you can configure in the 'Go Viral!' section of the campaign editor.
Size: 1024x512px
How to customize the messages shared on Facebook, X and other social networks.
3. Additional materials.
3.1. Background image.
As the name suggests, this is the image that will be displayed as the background of the campaign.
It will be displayed without processing, so we recommend a maximum width of 768px for mobile devices and 1280px for larger screen sizes.
Since the vast majority of campaign traffic comes from mobile devices, we recommend uploading a background image optimized for mobile phones as well.
Keep in mind that the background image will appear on all screens of your campaign.
If your image does not fill the width of the screen, select the Full-Screen option in the 'Position' selector.
3.2. Header image for the participation form.
This image appears at the top of the form, as a banner, taking up the full width of the page.
The maximum size is 810px wide x unlimited height.
If you include a header image in the form, we recommend keeping it not too tall so that participants do not have to scroll too much.
You can also use a header image with copy, or use this space to add text or video that provides participants with useful information about the fields they will need to fill in.
3.3. Header image for the personal data form.
This image appears below the participation form header image and before the personal data form, which participants must fill in to complete their participation.
You can include text, images or video to provide participants with useful information about what they will need to fill in.
Keep in mind that this option only appears above the personal data form if the quiz option is enabled and will not be repeated on other pages of the form. The participation form header will continue to appear at the top as a banner.
As with the participation form header, the maximum width is 810px x unlimited height.
3.4. Image in the campaign description.
Even if you are displaying a main campaign image, you also have the option to include an image in the description (in addition to text). This image is added through the wysiwyg editor available in the 'Campaign description' section, within the 'Design' section.
Maximum size: 810px wide x unlimited height.
Below you can see an example of a landing page where a logo has been included in the campaign description.
3.5. Image to be displayed before and after the campaign.
It is possible to show different content before the campaign starts or once it has ended. This content, like the main campaign description, is created through our wysiwyg editor. Images can also be uploaded.
This option allows you to build anticipation among your audience and announce when the campaign will start, instead of showing the default "No active campaigns" message that appears before the campaign or contest begins.
It is also useful for showing content once the contest ends, such as announcing a second edition or revealing the winners with specially designed creative assets.
If you want to publish winners using Cool Tabs' automatic option, which displays the public winners page, you should not enable the option to show different content when the campaign ends.
Size: 810px wide x unlimited height.
3.6. Images and videos in quizzes, questionnaires and surveys.
In campaigns that include a questionnaire for participants to answer, it is possible to display images and videos alongside the questions or answers, making the quiz even more engaging. These images can be configured from the 'Quiz' section of the campaign editor.
3.6.1. Background image for questions.
Size: 810px x unlimited height.
You can display a different background image for each question or the same image for all questions in the quiz. Keep in mind that if it is too small, it will appear centered in the background of the campaign. If it is wider, it will automatically be resized to 810px wide x unlimited height.
3.6.2. Image accompanying the question.
Size: 628x353px.
3.6.3. Image accompanying the answers.
When you upload images to your quiz answers, keep in mind that, by default, the original dimensions of the images are maintained in order to respect their natural composition.
Therefore, if you want the images to be the same size, you must upload them to the platform with the same dimensions. This will avoid any visual inconsistency.
Recommended size: 300x168px.
3.6.4. Video accompanying questions and answers.
The maximum size for videos is 25 MB.
As for dimensions, they should preferably be 16:9 or 4:3.
3.7. Image for the email sent after participation.
One of the options we offer to help you continue engaging with your audience is to send participants an email. You can send a general reminder with the campaign end date, announce who has won, etc.
You can also send emails to participants individually and automatically, based on certain conditions in the campaign, for example, that they have won or obtained a specific result.
Size: 810px wide x unlimited height.
3.8. Watermark image.
If your campaign is a photo contest with a watermark, you will also need an image in PNG or GIF format with a transparent background. This image is automatically overlaid on the photos uploaded by participants.
Participants' images are usually displayed at a width of 397px. If you want the watermark to cover the full width, upload an image of at least 768px. The application will scale it down proportionally if necessary. If you prefer the watermark to cover only part of the image, you can upload a smaller watermark and adjust its position and scaling percentage in the settings.
3.9. Footer.
Cool Tabs allows you to configure a common footer that will be displayed on all screens of the campaign. You can include text, images or custom HTML code.
This is a very useful option for, for example, displaying your brand logo on every page of the campaign, adding a short legal disclaimer or including links to your legal terms and privacy policy.
4. Other specifications.
If you have any questions, contact us at help@cool-tabs.com.
5. Related content.
How to start creating a campaign: basic configurations.
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