1. Introduction.
Cool Tabs allows you to generate an interactive content campaign with a customized design adapted to your look & feel.
From the campaign editor, you will be able to configure the appearance of your campaign: titles, landing description, main image, background image, font, and colors.
Below, we show you what options you have to configure the design of your campaign.
2. Step by step.
To configure the appearance, go to the 'Design' section of the campaign editor.
2.1. Basic data.
2.1.1. Title for the campaign.
In this field, you can include the name of your campaign. The name you enter will be displayed publicly on the landing page.
You can also choose to include the title, instead of in this section, in the description section, or prepare a creative as the main image in which you include the title.
2.1.2. Campaign description.
In the 'Basic data' tab, you will also find an editor where you can include a text description. Give the user instructions on how to participate or detail the prize to be raffled. It should be sufficiently explanatory for users to understand how the campaign works.
By default, we will style the texts you include, so that they look good. But if you prefer, with our editor you can apply style to the text (colors, font size, etc.).
In addition to text, you can add images or your own HTML.
2.2. Images and video.
In the 'Images/videos' tab, you will find options to customize the campaign with images and/or video.
Check our tutorial to know the optimal size of your images.
2.2.1. Main image.
This is the image that will be displayed on the landing page and will be visible to all users. The optimal size is 810 px wide by unlimited height. Just so you know, the higher the image is, the more scrolling users will have to do.
2.2.2. Background image.
The image will be displayed raw, so we recommend a maximum width of 768 px for mobile devices and 1280 px for larger screen sizes.
If your image does not span the width of the screen, choose the 'Full Screen' mode in the 'Position' selector.
Generally, the image displayed on the mobile is the same as the background image.
2.2.3. Campaign video.
You can include in this field a video as a presentation. It can be a URL from YouTube, Vimeo, Flickr, etc.
This material is optional, but if you include a video in your campaign, keep in mind that it is the first thing that will be shown unless you modify its placement using your own CSS.
2.3. Styles.
In the 'Styles' tab, you will be able to define the colors of your campaign and choose the font of the texts.
When designing your campaign you can include a color scheme, consisting of a primary, secondary, background, and text color.
1. Primary color: this is the color that will be used as the main color. It is applied to the buttons/response selectors (when the user hovers over the button, it becomes the color of the text), titles, and badge background color.
2. Secondary color: it is the background color of the main section of each page in the campaign.
- Semitransparency: in campaigns with background image, it is possible to apply semi-transparency to the secondary color. To apply semi-transparency, click on the “Secondary color” field where you have typed the color code you want. A color selector will be displayed and to the right of it two bars. The right one determines the level of transparency you want to give to the secondary color.
3. Background color: this is the background color of the page. It covers the whole screen, so if you do not include a background image in your campaign, you can add a plain background color. It is also the color that is applied to the texts of the answer buttons/selectors (when the participant hovers over the answer choices, it changes to the background color).
4. Font color: this is the color of the non-title texts.
5. Font family: if you need to include a specific font that is missing, write to us at help@cool-tabs.com.
For a good color scheme, we recommend using either a dark primary color with soft secondary and background colors, and dark text color. Or, soft primary color with dark secondary and background colors and soft text color.
In the quiz error message and feedback message after answering a question, the colors are fixed. To change the color of error messages in quizzes, you should request it to help@cool-tabs.com, indicating the #RGB of the desired color.
Below, you can see an example of a campaign with a background image and transparency.
2.4. Content.
2.4.1. Enable custom header for the entry form.
You can activate a header and customize it. This will be the image that appears at the top of the form, as a banner, and will occupy the entire width of the page.
It must be 810 px wide.
2.4.2. Enable custom header for the entry form (personal data page).
You can include text, images, or video that provides some information to the users about what they should fill in next. This image appears below the header image of the entry form and above the form. Regardless of whether you choose to include it or not, the form header image will still appear at the top as a banner.
Below, you can see an example of a campaign registration form page. An image is shown as the header and, below it, a text as the data form banner.
2.4.3. Enable custom header for the entries page.
You can add text, images, or HTML shown in the header of the participants' list and the individual participant.
2.4.4. Show a different creative before the campaign begins.
If you publish the campaign before the campaign start date, by default the message "There are no active promotions at the moment" will appear. This section allows you to configure and display a different message, which generates some expectations about your campaign.
2.4.5. Show different content after the campaign ends.
Once the campaign ends, if it is still published, by default a box with the text "There are no active promotions at the moment" is shown. By activating this field, you can replace that box with the image or text you want, for example, to announce the date that the winners will be published or when the next contest will start.
2.4.6. Display custom header for winners page.
If you make the list of winners public, you can include a personalized creative in that section. The list will be published just below.
2.4.7. Display custom footer in the campaign.
You have the option to set up a footer on all pages. You can include text, images, or HTML.
Below, you can see an example where a logo has been included as a campaign footer.
2.5. Advanced.
In addition, in white label campaigns, configured with the Cool Promo White Label application, you can include further customization of your design with HTML and CSS.
2.5.1. Use your own complete HTML for the landing page (only for White Label campaigns).
The main page and the participation form contain several default elements that you can modify or hide.
2.5.2. Use your own complete HTML for the registration page (only for White Label campaigns).
2.5.3. Use your own complete HTML for the winners' page (only for White Label campaigns).
The contest winners' page, with Cool Promo White Label, can also be fully customized thanks to our advanced customization.
3. Other specifications.
If you have any doubts about the design configuration, please contact us at help@cool-tabs.com.
4. Related Content.
How to get started on creating a campaign: basic settings.
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