Email events stats

1. Introduction.

2. Step by step.

2.1. Email events.

3. Other specifications.

4. Related content.

1. Introduction.

The automatization email tool allows you to send response emails to users who participate in your campaign. Each of these emails will be reflected in the 'Email' section of your campaign.

Next, we will explain what each of these events consists of.

2. Step by step.

Go to the 'Leads' section of your campaign.

Then go to the left sidebar and click on the 'Email' section.

2.1. Email events.

In this section, you will find the statistics related to the emails sent. Each time you send an email, information is generated about the processing of the email and the interaction of the user who receives it. In total, you can see reflected 9 types of events. Below, we explain what each of these events consists of.

• Processed: the email has been accepted and is ready to be sent.
• Delivered: these are the emails that have been successfully delivered. However, the server may not have placed it in the user's inbox, but in some other section (e.g. Promotions) or in the spam folder. It is not possible to know where it was placed.
• Open: in this tab you will see the participants who have opened the mail and the number of times they have done so. Thus, you can see that a user has opened the template several times because you will see their mail repeated several times. In general, the number of "Opens", concerning "Processed", is usually bigger for this reason.
• Click: the templates are usually accompanied by a link, either to confirm an email or to redirect to a landing. This event registers the number of times that this interaction triggers a click event. For example, if you add a link in your template and a user enters it five times, it will be reflected in the tool.
• Dropped: these emails are not even considered for sending. This may be because the domain is incorrect (for example, gmail.es instead of gmail.com), or because the user has previously unsubscribed. The list will appear as the reason why the email has been dropped.
• Bounced: the user mail server doesn't accept the delivery. This may be because the user doesn't exist on that server because the server has an anti-spam filter that has dropped the email because that user has a full mailbox... The list will appear as the reason why it has bounced.
• Deferred: when an email is not received immediately for whatever reason but has not been dropped. SendGrid will keep trying to send this email for 72 hours. If delivery is not possible after the deadline, the postponement becomes a block.
• Unsubscribed: this event is activated when a user unsubscribes from your emails.
• Spam report: when SendGrid receives a warning, we activate a spam event to react appropriately. When the participant marks this email as spam, they will not receive another email at that address.

Usually, the data have the following behavior:

• All emails will be in one of two lists: Dropped or Processed.
• A processed email will always end up Bounced or Delivered. So the sum of the Bounced and Delivered events must equal the sum of the Processed events. If they are missing, it is because they are being reattempted. After a few hours (or even days), the email will end up Bounced or Delivered.
• Several delayed events can be received for each attempt the server attempts to send.
• There may be more Open events than delivered events (if a user opens their email several times).
• There can be more Click events than Open and Delivered events (a user can click several times).

3. Other specifications.

The use of the automatization email tool is included with the use of the Cool Promo and Cool Promo White Label applications, included in the Gold and Diamond plans.

To know the monthly sending limit, please contact us at help@cool-tabs.com

4. Related content.

How to configure the sending of SMS to your campaign participants.