How to send an SMS to your campaign participants

1. Introduction.

2. Ideas and examples.

3. Step by step.

3.1. SMS personalization.

3.2. SMS events.

4. Other specifications.

5. Related content.

1. Introduction.

The SMS automation tool allows you to configure, customize and send SMS to users who participate in your campaign.

This way, you will be able to send messages to participants individually and automatically according to the fulfillment of certain conditions (after participating, whether they have won an Instant Win, whether they have obtained a specific final screen, etc.).

In addition, you will be able to configure the sender of the SMS and the text you want to display.

2. Ideas and examples.

Although SMS is a personal communication channel that is no longer in use, in marketing they are still a very effective tool, due to the high opening rate they have.

They will help you to:

• Streamline communication with winners: they will receive an SMS, in which you can tell them how to contact you to receive their prize or how to validate their prize.
• Incentivize and redirect to purchase: in coupon or discount code campaigns, you can remind participants of the use of the benefit they have obtained and redirect them to purchase.

In short, it is a tool that will allow you to maintain more direct and effective communication with users and customers who participate in your campaigns.

3. Step by step.

From your campaign editor, you can configure the sending of SMS in the 'Emails and SMS' section.

Then select the 'SMS' tab and click on 'New SMS template'. You can add as many new templates as you want to send.

3.1. SMS personalization.

3.1.1. Basic data.

• Internal name: users will not see this name. It is a name so that you can identify it internally.
• Sender's name: this is the name that the recipient will see. It is highly recommended to customize it so that they can identify you quickly and maximize the opening rate. You have a maximum of 11 characters.
• SMS text: you can customize it, including our advanced customization variables.

Standard SMS (GSM alphabet) allows you to write SMS messages with a maximum length of 160 characters. In case you want to send an SMS with special characters (UNICODE format), this limitation is reduced to 70 characters per message. If the messages to be sent exceed this length, there is no problem because they will be sent in the concatenated form and will be displayed on the mobile of the recipients as a message of a longer length.

Each SMS sent costs one credit on the platform. If, for example, you want to send a discount code to the 700 participants of your campaign and the message to be sent is composed of 2 SMS, the total cost of sending will be 700 x 2 = 1,400 credits.

3.1.2. Type of delivery.

• Manual: this option allows you to send an SMS message on demand, to the participants of your campaign whenever you want. You can send them a reminder about the final date of the campaign, inform them about the winner, etc.
• Automatic: this option allows you to send an SMS message to participants individually and automatically, according to certain conditions.

If you choose automatic delivery, you must configure the conditions that the participant must meet in order to receive the SMS.

When do you want the SMS to be sent?

A) After participation.

The user will receive the SMS after participating with one of the following conditions:

• In any case: the participant will receive the SMS regardless of the final screen he/she gets.
• The instant winner is: this SMS will only be sent to participants who get the winning moment you determine.
• Has any instant winner moment: it will only be sent to users who get any winning moment.
• Does not have any instant winner moment: users who have not won any Instant Win prize will receive this SMS.
• Thank you screen is: it will only be sent to the participants who get the final screen you determine. 
• N points scored: will only be sent to participants who have obtained a score between the scores you set.

B) When the participant has pending moderation.

In a campaign with moderation, the SMS will be sent when the user has filled in his data. You can use this option to inform them by SMS that their participation is pending moderation.

C) When the participation is rejected.

In a campaign with moderation, the SMS will be sent when the user's participation is rejected by the administrator.

D) When the email is pending validation.

In campaigns with email validation, it will be the email that will be sent to request the user to validate his email. In the email you configure, you must include the text {{{ validate_email_url }}} or {{{ validate_email_link_tags }}}. We will replace the variable with the link that participants must click to validate their email.

Below, you can see an example of an SMS received by a user after participating:

In the SMS section, you can check the current status of your SMS credits, as well as the status of different events related to the SMS you have sent.

3.2. SMS events.

You can review the sending statistics from the 'SMS' section.

Access the 'SMS' section, from the main list of your campaigns, by clicking on the 'Leads' section of the campaign.

• All: all SMS sent to each user.
• Processed: these are the SMS successfully delivered from our sending provider.
• Delivered: these are the SMS that our provider confirms have been delivered.
• Invalid: the destination phone number is invalid because the number is incorrect (the mobile number does not exist or is a fixed number).
• Error: an unknown error has occurred.
• Without confirmation: these are SMS that have not been confirmed as delivered by the network operator.

4. Other specifications.

The use of the SMS automation tool has an additional cost.

For further information, please contact us at help@cool-tabs.com.

5. Related content.

Advanced personalization of a campaign using variables.