3.2. Customizing an SMS template.
1. Introduction.
The SMS automation tool allows you to configure, customize and send SMS messages to users who participate in your campaign.
You can send messages to participants individually and automatically according to certain conditions (after participating, whether they won an Instant Win, which final screen they obtained, etc.).
You can also configure the sender name and the message text.
2. Ideas and examples.
Although SMS has faded as a personal communication channel, it remains a highly effective marketing tool thanks to its high open rate.
SMS can help you:
Streamline communication with winners: they receive an SMS telling them how to contact you to claim their prize or how to validate it.
Incentivize and redirect to purchase: in coupon or discount code campaigns, remind participants of the benefit they've received and send them directly to your store.
In short, it's a tool that helps you maintain more direct and effective communication with the users who participate in your campaigns.
3. Step by step.
3.1. Accessing the SMS tool.
You can configure SMS sending from the 'Emails and SMS' section of your campaign editor.
Select the 'SMS' tab and click 'New SMS template'. You can add as many templates as types of sending you want to set up.
3.2. Customizing an SMS template.
3.2.1. Basic data.
Internal name: a name to identify the template internally. Recipients won't see it.
Sender name: the name the recipient will see. We recommend customizing it so they can identify you quickly and maximize the open rate. Maximum 11 characters.
Message text: you can customize it using our advanced customization variables for the after-participation page.
A standard SMS (GSM alphabet) has a maximum length of 160 characters. If the message includes special characters (UNICODE format), that limit drops to 70 characters. Messages longer than the limit are sent concatenated and displayed on the recipient's phone as a single longer message.
Each SMS sent costs one credit. For example, if you send a discount code to 700 campaign participants and the message spans 2 SMS, the total cost is 700 × 2 = 1,400 credits.
3.3. Sending configuration.
3.3.1. Manual sending.
Send an SMS on demand to your campaign participants whenever you choose: a reminder about the campaign end date, the winner announcement, etc.
3.3.2. Automatic sending.
Send an SMS to each participant individually and automatically according to certain conditions. You must configure when and to whom it will be sent.
When do you want the SMS to be sent?
A) After participation.
The user receives the SMS right after participating, subject to one of the following conditions:
In any case: the participant receives the SMS regardless of the final screen they get, once their participation is correctly validated.
a) In campaigns with pre-moderation: when the admin validates the participant's data.
b) In campaigns with email validation: when the participant validates their email.
c) In campaigns with gamification: when the user completes the gamification.
d) In all other campaigns: when the user submits the form.The winning moment is: only sent to participants who obtain the specific winning moment you select.
Has any winning moment: only sent to users who obtain any winning moment. You must have configured your Instant Win final screens beforehand.
Does not have any winning moment: sent to users who have not won any Instant Win prize.
The final screen is: only sent to participants who obtain the specific final screen you select. You must have configured your campaign's final screens beforehand.
N points scored: only sent to participants who have obtained a score within the range you define.
B) When the participant has pending moderation.
In campaigns with moderation, the SMS is sent when the user has filled in their data, to inform them that their participation is pending review.
C) When the participation is rejected.
In campaigns with moderation, the SMS is sent when the admin rejects the user's participation.
D) When the email is pending validation.
In campaigns with email validation, this is the message sent to ask the user to validate their email. You must include {{{ validate_email_url }}} or {{{ validate_email_link_tags }}} in the message text — it will be replaced with the actual validation link the participant needs to click.
Below you can see an example of an SMS received after participating:
In the SMS section you can check your available credit balance and the status of each sending event.
3.4. SMS events.
You can review sending statistics from the 'SMS' section. Access it from your campaign list by clicking the 'Leads' section of the campaign.
All: total SMS sent to each user.
Processed: SMS successfully delivered from our sending provider.
Delivered: SMS confirmed as received by the recipient.
Invalid: the destination number is not valid (it doesn't exist or is a landline).
Error: an unknown error has occurred.
Without confirmation: the network operator has not confirmed delivery.
4. Other specifications.
SMS sending is available on the Gold and Diamond plans and has an additional cost per credits. For pricing information, contact us at help@cool-tabs.com.
5. Related content.
How to send an email to users who have participated in your campaign.
Advanced customization of a campaign using variables.
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