2.2. Monitoring your own profile.
2.3. Monitoring an external or competitor profile.
2.4. How to edit the monitoring.
2.5. How to access the monitoring.
1. Introduction.
Our Social Listening & Analytics tool for Instagram, allows you to monitor a profile on this social network and obtain your report with the following information: history of followers, most used hashtags, words, and filters, ranking posts with the most engagement and daily engagement, likes, comments, and posts per day...
You can monitor your own profiles or your competitor's profiles, as long as they are Business profiles. However, you should bear in mind that the data offered by monitoring other profiles have some limitations, which we will explain below.
2. Step by step.
2.1. Create your monitoring.
1) Log in to your Cool Tabs account. If you are not registered yet, you can check the tutorial: How to create an account on Cool Tabs.
2) Go to the "Monitoring" section.
3) Click on the 'Instagram Profile' button.
4) If this is the first time you create a monitoring in Cool Tabs, you must log in with Facebook and accept Facebook's permissions to manage your Instagram accounts.
Access to your Instagram account data is done through your Facebook account. So we need you to give these permissions for one of your Instagram profiles.
Click on connect with Facebook and select the account or accounts you want to use with Cool Tabs. In the following steps, you must choose the fan pages associated with those profiles and determine what Cool Tabs can do with the Pages you selected. Note that Cool Tabs may not work properly if you disable these options. So, we recommend you check all of them. You can always go back to edit them.
If you have problems or doubts about associating the profile, check our tutorial: How to link a Facebook or Instagram profile to create sweepstakes or monitoring.
If you can't find your profile, click on 'I can't find my profile', to reconnect to Facebook and give the necessary permissions.
2.2. Monitoring your own profile.
Once you have given access permissions, Cool Tabs will display the profiles you have associated.
After that, you have to select the profile you want to monitor. You can choose between one of the profiles that you have already associated with or associate a new Instagram profile. Clicking on 'Analyze' will start monitoring.
2.2.1. Data you get from monitoring your profile.
After all the data have been collected, the analysis of the monitored profile will be displayed.
From the left sidebar, by clicking on 'Report', you will have access to statistics and data on engagement and photos.
The data you will get are:
- History of followers: due to Instagram API restrictions, from the moment the monitoring is created, it is possible to get the history of followers from 30 days ago.
- Most used hashtags
- Most used words
- Most used filters
- Ranking posts with more engagement. At Cool Tabs, we calculate engagement by giving a score of 10 for each comment and 1 point for each like. This is a proprietary weighting based on the effort it takes for the user to perform one or another action.
- Likes, comments and posts per day
- Likes and comments per week
- Likes and comments by hour of day
- Daily impressions and reach
- Hashtags and filters with more engagement
- Profile views and clicks in bio
- Best days and times to post
In addition, you will have access to the 'Photo Manager' section, where all your publications and data about them are displayed, such as likes, comments, impressions, reach...
You can filter by search terms, date, language, exclude users or establish that only the publications of the user or users you specify are included.
You can also download the report in PDF, Excel or get a public link to the report, so you can publish it in any online media.
2.3. Monitoring an external or competitor profile.
Cool Tabs allows you to monitor an external profile, for which you do not have administrator permissions. In this case, keep in mind that the information is much more limited, since the Instagram API does not allow access to certain information when it is not your profile that you are monitoring.
To monitor the external profile:
1) Write the profile
2) Select one of your Instagram profiles, which you already have associated in Cool Tabs. Choosing one or another profile does not affect the monitoring, but it is a requirement set by Facebook.
2.3.1. Data you get from monitoring an external profile.
After all the data has been collected, the analysis of the monitored profile will be displayed.
As we told you, data from external profiles are more limited, due to Instagram API restrictions.
The data you will get are:
- History of followers: in competing external profiles, Instagram only offers information on follower history prior to the last 24 hours since the monitoring was created. Therefore, if you are going to monitor profiles that you do not manage and for which you want to know the evolution of followers, we recommend that you create the monitoring as soon as possible so that this data can be collected. Once created, you will get all the information from then on.
- Most used hashtags
- Most used words
- Most used filters
- Ranking posts with more engagement
- Likes, comments and posts per day
- Average daily engagement
- Likes and comments per week
- Likes and comments by hour of day
- Hashtags and filters with more engagement
- Best days and times to post
As with the monitoring of your own profiles, from the left sidebar, you will have access to the monitoring report, to 'Photo Manager' to filter content and download reports.
2.4. How to edit the monitoring.
To edit your monitoring (time zone, include some content...), go to the main list of your monitoring and click on the 'Edit' icon of your monitoring. If it is not your own profile, you will not be able to edit it.
2.5. How to access your monitoring.
You can access to review your monitoring data, whenever you want, from the main list of your monitoring.
To view the monitoring analysis, click on the 'View' icon, as shown in the following image.
3. Other specifications.
The use of the Social Listening & Analytics tool is available in all our plans.
It is also possible to use it during the 7-day free trial period. This allows you to try any of the platform's plans for free and without limitations.
If you have any questions during the process, do not hesitate to contact us at help@cool-tabs.com.
4. Related content.
How to Create a Twitter profile monitoring.
How to create a Facebook page monitoring.
How to create a Twitter content monitoring.
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