2. Where to find the statistics.
3.1. Campaign participation data.
5.1. Total campaign conversion data.
8.1. Why 'Visits' and 'Conversions' data don't match.
1. Introduction.
Cool Tabs provides detailed real-time statistics on your campaign performance, accessible at any time, even while the campaign is still active.
You will find data grouped into five main areas:
Participants: number of participations, unique participants, leads captured, traffic source, devices, countries, quiz data, etc.
Visits: total visits, page views and traffic sources.
Conversions: conversion funnel by stage, traffic sources and link campaigns, to detect where drop-offs occur.
Votes: voting statistics, if you have enabled them in your campaign.
Emails: data on emails sent from the campaign (deliveries, opens, events...).
Note that some of these sections will only appear if you have configured the corresponding features (voting, email sending, link campaigns, etc.).
2. Where to find the statistics.
To review your campaign statistics, go to the 'Leads' section of the campaign you want to check.
In the navigation menu on the left side, click on the different 'Stats' sections, where you can review participation data, visits, conversions and other campaign data.
3. Participants.
3.1. Campaign participation data.
At the top of the 'Statistics' section you will find three key metrics for your campaign:
Participations: total number of published participations obtained in the campaign. Note that there may be participations pending validation or rejected by the administrator, which are not counted here.
Referred participations: total number of participations that occurred thanks to the viral actions of other participants.
Leads/unique emails: number of unique emails captured through the campaign form. The same person will always count as a single lead, regardless of how many times they have participated.
3.1.1. Time evolution.
Two charts showing how the campaign has evolved day by day:
Daily participations: shows the total participations received each day, along with referred participations. Useful for identifying activity peaks and linking them to specific promotion actions.
Daily unique participants: shows how many new users participated for the first time each day. Unlike the previous chart, each user is only counted once, regardless of the number of participations they have recorded.
3.1.2. Participations by hour and day.
Participations by time of day: indicates at what times of day participation is most concentrated. It helps you know the best time to publish and promote the campaign on social media, newsletters, etc.
Participations by day of the week: shows the volume of participations accumulated by day of the week throughout the campaign. Useful for knowing which days you should reinforce promotion.
3.1.3. Users who have achieved the most referrals.
This chart shows the ranking of participants who have recruited the most users to the campaign through their viral activity (sharing links, posting on social media, sending invitations, etc.).
A referral is any user who has participated in the campaign through a link or invitation from another participant within 48 hours of that participant publishing or sending it.
3.1.4. Participant segmentation.
By country: indicates the country from which the participations were registered.
Device usage: shows the percentage of participations made from mobile devices versus those made from desktop.
Referred participations: shows the percentage of participations that arrived through the viral actions of other participants, versus direct participations.
By campaign: if you have created custom link campaigns, here you will see the number of participations received by each one.
3.1.5. Traffic source.
These charts show where participations came from and what the acquisition sources are:
Referring domain: indicates traffic that arrived at the campaign through a link on another domain.
Medium: generally indicates how the participation occurred. When accessed directly, the medium is considered 'Direct'.
Source: indicates where the traffic comes from more specifically. When the user accesses by typing the address directly in the browser or clicking a direct link, the source is considered 'No traffic'.
Source detail (daily evolution): shows the daily evolution of participations by source. You can click on each source to see its behavior throughout the campaign.
3.1.6. Other campaign-specific data.
The charts in this section vary depending on how you have configured your campaign. You will find statistics on the specific elements you have enabled:
Quiz or survey answers: if you have configured multiple choice questions, you will see the number and percentage of participants who selected each answer. Very useful for analyzing results or detecting patterns in responses.
Final screen: if your campaign has several possible final screens (for example, in a quiz with different results depending on the answers), here you will see how many participants have reached each one.
Age range: if you have included a date of birth field in the form, you will find a chart with the distribution of participants by age group.
Region: if you have included a region field in the form, you will see the geographical distribution of participants within the country.
Acceptance of legal terms and consents: if your campaign includes acceptance checkboxes (legal terms, privacy policy, newsletter subscription, etc.), you will see the percentage of participants who have accepted each one.
4. Visits.
4.1. Campaign visit data.
At the top you will find two key metrics:
Total visits: total number of visits received by the campaign landing page.
Page views: total number of pages viewed throughout the campaign. If the campaign has several screens (questions, form, final screen...) and the user goes through all of them, each one counts as a page view.
4.1.1. Daily visits.
Shows the evolution of total visits and page views day by day throughout the campaign. Useful for identifying traffic peaks and linking them to promotion actions.
4.1.2. Visits by hour and day of the week.
Visits by time of day: reflects the times when traffic towards the campaign was most concentrated.
Visits by day of the week: shows the volume of visits accumulated by day throughout the campaign.
4.1.3. Device usage.
Shows the percentage of visits made from mobile, tablet and desktop.
4.1.4. Visit source.
Direct vs referred visits: percentage of visits that arrived directly at the campaign (the user types the URL) versus those coming from another source (Facebook wall, X, an invitation, etc.).
Visits by referrer: details the specific domains from which referred traffic arrived. It allows you to see which social networks or websites are generating more visits to your campaign.
4.1.5. UTM tracking.
If you have used custom link campaigns when promoting your campaign, you will find three blocks of charts that analyze the performance of each UTM parameter:
utm_campaign: compares visits with and without this parameter and details how many visits each tagged campaign has generated. Equivalent to the 'Campaign' field in your custom links.
utm_medium: compares visits with and without this parameter and details the volume by medium (email, social, cpc...). Equivalent to the 'Medium' field.
utm_source: compares visits with and without this parameter and details the volume by source (newsletter, instagram, google...). Equivalent to the 'Source' field.
These charts only show data if you have tagged your links. If you have not used UTM parameters, they will appear empty.
5. Conversions.
5.1. Total campaign conversion data.
In the header of this section you will see three metrics: page hits to the landing (number of times the first screen of the campaign has loaded), total conversions and the global conversion rate, calculated as follows:
% Global conversion = (Total conversions / Page hits to landing) x 100
There is no universal rate that defines the success of a campaign; it depends on the prize, the mechanic, the length of the form, the target audience... However, as a general reference, for interactive content campaigns it is considered that:
A conversion below 20-25% is improvable.
Between 20-25% is a normal result.
Above 40-45% is exceptionally good.
Please note that this data comes from Google Analytics and may be affected by adblockers or cookie managers, so it may not match exactly with the participation and visit data from the previous sections.
The 'Conversions' section shows the conversion funnel for your campaign: how many users have arrived at the landing, how many have started participating and how many have completed it to the end. It allows you to detect at which step the most drop-offs occur. The funnel is divided into three steps:
Landing or Participant Page: users who have arrived at the first screen of the campaign.
Reach the form: users who have moved to the participation form screen.
Complete the form: users who have completed and submitted the form.
Check the percentage of users who reach the form. If there are many drop-offs on the landing, you may need to reconsider the main image and the information you provide there. Is it an attractive image? Is the participation mechanic clear? And the benefits users can obtain?
5.1.1. Conversions by source.
Shows the same three-step funnel filtered by traffic source. In the dropdown you can select each source to see its specific data on page hits, total conversions and global conversion rate. You can also toggle between the Funnel and Table views depending on how you prefer to visualize the data.
Useful for comparing which distribution channels convert best.
Note on Facebook sources: it is common to find several Facebook entries in the source dropdown (facebook.com, m.facebook.com, l.facebook.com, lm.facebook.com). This is due to two reasons: Facebook uses several subdomains depending on the device ('M' indicates mobile traffic) and applies security redirects ('L' indicates the user has passed through Facebook's link shim, a tool that verifies the destination URL is not malicious). If you see these four variants, they are all Facebook traffic: you can add them together to get the real total.
5.1.2. Conversions by campaign.
If you have created custom link campaigns, you will see the same funnel filtered by campaign. It allows you to compare the performance of each tagged link.
5.1.3. Conversions by day and source.
Table with the daily detail of conversions broken down by source. Useful for seeing the specific evolution of each channel throughout the campaign.
5.1.4. Conversions by day and campaign.
Table with the daily detail of conversions broken down by link campaign. It will only appear if you have used custom link campaigns.
6. Votes.
This section only appears if you have enabled voting in your campaign.
6.1. Voting data.
In the header of this section you will find two metrics:
Votes: total number of votes received on the campaign's participations.
Referred votes: votes that arrived thanks to the viral actions of participants (sharing links, invitations, etc.).
6.1.1. Daily votes.
Shows the evolution of total votes received day by day throughout the campaign.
6.1.2. Votes by hour and day of the week.
Votes by time of day: reflects the times when voting activity was most concentrated.
Votes by day of the week: shows the volume of votes accumulated by day throughout the campaign.
6.1.3. Users who have achieved the most referred votes.
These are participants who have managed, through their viral activity, to get other users to vote on their participation. This activity may consist of posting the link to their participation on social media or sending invitations. Votes obtained within 48 hours of the participant posting the link or sending the invitation are counted.
6.1.4. Votes by device.
Number and percentage of votes made from mobile devices versus those made from desktop.
6.1.5. Referred votes.
Number of votes that occurred thanks to the viral actions of participants.
6.1.6. Vote origin.
Shows where votes were cast from: direct access, from an embedded version on another website, from social media, through invitations, etc. The origins that appear will depend on the channels through which the campaign was promoted.
6.1.7. Detail of the source of votes received.
Daily breakdown of votes according to the source from which they were cast. It allows you to see the evolution of each source throughout the campaign.
7. Emails.
If you have configured email sending in your campaign, in the 'Emails' section you will find statistics on both the overall sending and each of the configured templates.
For each template, the available data is:
Sent or delivered emails: number of emails accepted by the destination server.
Opens: total and unique, with their evolution over time shown in a chart.
Email events: data on rejected, processed, bounced emails, etc. If you want to know in more detail what each event means, check the tutorial How to view email sending statistics.
8. Other specifications.
8.1. Why 'Visits' and 'Conversions' data don't match.
It is common to see significant differences between the data in the 'Participants' and 'Visits' sections and that in the 'Conversions' section. This is not an error: it is because each section uses a different measurement system.
'Participants' and 'Visits' use Cool Tabs' own measurement tracking. Being a proprietary system, it is less likely to be blocked by adblockers or cookie managers, so it reflects more complete and accurate data.
'Conversions' uses Google Analytics tracking. This system is more affected by adblockers and the blocking mechanisms that many browsers already incorporate by default, which means some traffic is not recorded.
Why do we use two different systems? Precisely because of that data disparity that was not so significant before (there were not so many tracking/JavaScript blocking tools). Currently, many browsers already implement this type of tool by default and their impact is growing.
Which data is more reliable? Cool Tabs data ('Participants' and 'Visits' sections) is more accurate. Conversions data is useful for analyzing the funnel and behavior by source, but may underestimate real traffic.
Cool Tabs statistics are only available for campaigns created with the Cool Promo and Diamond plan apps.
Please note that you will have access to your campaign statistics as long as you have one of our plans active. Once your plan expires or you cancel, you will only have access to statistics for up to five days after the plan has ended.
If you have any questions, contact us at help@cool-tabs.com.
9. Related content.
Create your campaign with Cool Tabs now and watch it evolve.
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