2.1. Multi-profile sweepstakes.
2.2. Multi-account sweepstakes.
1. Introduction.
Cool Tabs' Instagram Sweepstakes app allows you to run sweepstakes in photos or videos from different Instagram profiles and select winners.
The use of this application is included in all our plans. You can also use it within the trial days, which allows you to try for 7 days free any of our plans.
There are two options to create an Instagram Sweepstakes:
- Multi-profile Sweepstakes: if the Instagram accounts, where you want to carry out the sweepstakes, are associated with your Facebook, they will appear in the profile list when you create your sweepstakes in your Cool Tabs account. You will only have to create the raffle and add the publications in the campaign edition, as we will explain to you down below.
- Multi-account Sweepstakes: if the Instagram accounts, where you want to run the sweepstakes, are not associated with your Facebook, you will have to use our collaborator system. This way, you will be able to invite the other Sweepstakes' organizers, so you can add their posts to the sweepstakes. Below, we explain to you how to do it.
2. Step by step.
2.1. Multi-profile Sweepstake.
You must have created the sweepstakes on the different Instagram profiles before using the Instagram Sweepstakes app. Once done, you must create that sweepstake in your Cool Tabs account.
2.1.1. Create the sweepstake.
1) Access to Cool Tabs, create a new campaign and choose the Instagram Sweepstakes app.
2) Select whether the raffle takes place on an organic or promoted post. Select the organic option if you have not promoted your sweepstakes post or if you have sponsored it on Instagram after publishing it. The promoted draw option is only valid for publications whose ad has been done directly from the Facebook Business Manager. If it is a promoted draw, check this tutorial.
3) Associate a Facebook account. Access to the data of an Instagram account is done through Facebook. Therefore, it is necessary to associate a Facebook account and accept permissions. Otherwise, we can't collect users' participations. Click on the 'Connect' button to associate your Facebook account.
4) Choose the Instagram user you want to run the contest with. If the profile which you want to make the draw does not appear, follow the steps in this tutorial to add it.
If you are having problems, it could be due to two reasons:
1) Instagram doesn't allow sweepstakes in personal profiles.
2) Instagram requires business profiles to be associated with a Facebook fanpage. In addition, you will have to check the permissions of the profile where you want to run the sweepstakes on Facebook Business. How to add an Instagram account in Facebook Business for your sweepstakes.
5) After selecting the Instagram profile of the sweepstakes, you must complete certain information related to your sweepstakes:
- Campaign name: this is a name to identify your sweepstake.
- Time zone.
- Start and end date when the app will start and stop collecting data.
- Publication or publications on which you want to run the sweepstake. By default, your last 200 posts will be displayed.
Finally, click on 'Save'.
2.1.2. Add more publications.
Go to the campaign's editable (pencil icon) and add the new publication from which you want to collect participations.
2.1.3. Select winners.
To select winners, it is mandatory to have an active plan on the platform, either paid or trial. The trial period allows you to try any of the platform's plans for free (and, with it, to use the Instagram Sweepstakes app), for 7 days and without any usage limit.
Read more about the Free Trial>>
To start the selection process, click on the 'Winners' section. You can access it from the main list of your campaigns by clicking on the icon with three horizontal stripes. If you want to access the list of participants, click on the icon with the three stripes and then on 'Leads'.
How to apply filters
- Unique users. Each user will have only one opportunity in the raffle, regardless of the number of comments made.
- One opportunity per comment. Each comment will count as a new opportunity in the draw for the user.
- Participants who have mentioned one or more friends (up to 10 mentions). Currently, it is not possible to filter comments by people mentioned and avoid repeated mentions. For example, in a sweepstake where you have to mention 3 friends and each comment counts as additional participation. If a person leaves 10 comments and always mentions the same 3 friends if you check the option 'One opportunity per comment', that user will have 10 participations.
- Participants who have included the hashtag, word/s or mention required in their comments. You can write various words separated by spaces, so the comments which include any of them are filtered.
Besides, if it's a draw among users who have commented on your post, you have the possibility to give extra ballot papers to those who have commented or answered with a particular word. Also, in a draw among comments, you can give ballot papers to those who have included a particular answer. Give extra ballot papers are available from our Gold Plan.
We remind you that with our 'Blacklist' functionality, you can block users to avoid them being winners.
Once you have completed the filter fields that apply to your sweepstakes, click on 'Step 1: Filter'. A filtering will be performed among the participants who have fulfilled all the requirements you have marked.
Finally, indicate the number of winners you want to draw and the number of alternates. Lastly, click on 'Step 2: Launch Sweepstake'.
2.2. Multi-account Sweepstakes.
If you are not the administrator of all the profiles participating in the sweepstake, you will have to use our collaborator system. In this way, the administrator of the draw will be able to invite the rest of the accounts, as collaborators, to register in Cool Tabs so that each one can add their publications.
You must follow the same steps as explained previously.
2.2.1. Create the sweepstake.
1) Publish the sweepstakes on Instagram.
2) Access to Cool Tabs, create a new campaign and choose the Instagram Sweepstakes app.
3) Select whether the raffle takes place on an organic or sponsored post. The sponsored draw option is only valid for publications whose ad has been done directly from the Facebook Business Manager. If it is a sponsored draw, check this tutorial, in which we explain to you how to do it step by step. If you have created an organic publication and then sponsored it, you must select the organic draw option.
4) You must associate a Facebook account since access to the data of an Instagram account is done through Facebook. You must accept the permits so that we can collect the shares of your publication.
5) Choose the Instagram user you want to run the contest with. If the profile which you want to make the draw does not appear, follow the steps in this tutorial to add it.
6) Complete the basic information related to the sweepstake.
2.2.2. How to invite a collaborator.
To invite a collaborator, go to the campaign's main page and click on the sweepstake's menu dropdown and then on 'Collaborators'.
Fill in the fields that appear in the 'User management. Enter the name of your collaborator(s) and the permissions you want to assign to them read, moderate and write permissions. They will then be able to edit the campaign to add the publication.
Once the invitations have been created, you will have to send each collaborator the link that has been generated, so that they can add their publication. Copy the link and send them the invitation.
The collaborators have to click on the link and accept the invitation to the sweepstakes created in your Cool Tabs account. They will have to sign in Cool Tabs to add their publication.
The collaborator does not have to sign up for any Cool Tabs plan. It is only necessary that he or she accepts the required permissions so that our tool access his or her publication and collect the participants in it.
Once the contributors complete the registration, by accessing their Cool Tabs account, they will have access to the sweepstake you have created on Cool Tabs and will be able to add their publication. In addition to seeing the publications in their profile, they will see the publications that have been selected from other accounts (both yours, as "owner" of the draw, and those of other collaborators). You, as the "owner" of the draw, will see the posts from the collaborator's account and you will also have the option of adding their publication to the draw.
2.2.3. Add the contributor's publication.
The collaborator will only have to enter the campaign edition as a collaborator, associate his/her Facebook profile and add the publication from which he/she wants to collect participations.
2.2.4. Select winners.
To select winners, it is mandatory to have an active plan on the platform, either paid or trial. The trial period allows you to try any of the platform's plans for free (and, with it, to use the Instagram Sweepstakes app), for 7 days and without any usage limit.
Read more about the Free Trial>>
To start the selection process, click on the 'Winners' section. You can access it from the main list of your campaigns by clicking on the icon with three horizontal stripes. If you want to access the list of participants, click on the icon with the three stripes and then on 'Leads'.
How to apply filters
- Unique users. Each user will have only one opportunity in the raffle, regardless of the number of comments made.
- One opportunity per comment. Each comment will count as a new opportunity in the draw for the user.
- Participants who have mentioned one or more friends (up to 10 mentions). Currently, it is not possible to filter comments by people mentioned and avoid repeated mentions. For example, in a sweepstake where you have to mention 3 friends and each comment counts as additional participation. If a person leaves 10 comments and always mentions the same 3 friends if you check the option 'One opportunity per comment', that user will have 10 participations.
- Participants who have included the hashtag, word/s or mention required in their comments. You can write various words separated by spaces, so the comments which include any of them are filtered.
Once you have completed the filter fields that apply to your sweepstakes, click on 'Step 1: Filter'. A filtering will be performed among the participants who have fulfilled all the requirements you have marked.
Finally, indicate the number of winners you want to draw and the number of alternates. Lastly, click on 'Step 2: Launch Sweepstake'.
2.3. Winners page.
You will get a link to the public winners' page, so you can share the results with all your followers.
The winners' page includes the certificate of validity, which certifies that the process has been carried out in a random and transparent way.
In order for the participants to see the winners page, don't forget to set it to public mode.
How to contact the winners
Next to the winner's username, you will find the Instagram icon. If you click on it, it will take you directly to their profile. This way, you will be able to send them a private message.
3. Other specifications.
- Remember that, due to Facebook API limitations, since April 2018, it is no longer possible to check in an automated way that users have liked or become followers of your profile/s. You can ask for it because these are not actions that Instagram prohibits, but they must be checked manually.
- You can only make direct Instagram Sweepstakes among those users who comment on a post, always in public profiles.
If you have any questions during the process, do not hesitate to contact us through our web chat or our support email help@cool-tabs.com
4. Related Content.
How to Create a Multiplatform Sweepstake >>
How to add an Instagram account on Facebook Business to do my draw >>
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