When configuring the data form, you have the option of asking the participant to verify their email. You will avoid users from participating in the campaign with a fake or unused email.
Email verification works as follows. After completing the data form, the participant receives a validation email to the email address provided. Only once the email has been confirmed, he/she will be considered a participant in the campaign.
You should opt for this functionality in campaigns with anonymous login because if you do not configure the email verification, the same user could participate with false emails countless times.
To enable email verification, go to the 'Entry form' section of the campaign edition. Check the 'Email', 'Required field' and 'Verify the participant's email by sending him/her one email' options.
This way, when the participants fill out their personal details, they will visualize the following message: "Your participation won't be fully registered until you validate your email address. You will receive instructions via email to confirm your email address". You can edit and customize this screen to display another message. To add your own message, check the 'Display a customized screen when the user is waiting to validate his/her email address' box.
The user’s participation will be seen as "not published", so it won’t enter the draw until s/he validates his/her email address. Then, a "Thanks for participating" screen will be displayed, and the participation will change to "published" status.
This anti-fraud system affects the functioning of some campaigns:
- Instant Win promotion: the instant win is assigned when users validate their email, not after he/she fills in the details in the participation form (as usual). Example: if the prize is set to be awarded at 3 pm and someone participates at 2.50, completes the personal details, and validates the email address at 3 (or in the next minutes if nobody validated the email in the award-winning minute), that person will be the winner.
- If it’s a moderated campaign, when users validate their email, the participation is not visualized automatically as published. It remains pending moderation by the administrator.
The "Thanks for participating" email, which the administrator can personalize, won’t be sent when the participants fill out their personal details, but when they have validated their email.
If it’s a validation of a discount voucher campaign, the data validation checking is performed in the participation as well as the validation. Example:
User A uses the correct voucher CUPON1 and receives the email for validation, but doesn't validate it yet.
User B uses the correct coupon CUPON1. The system will allow his/her to use it because user A hasn’t validated the email yet. User B validates the email.
When user A validates the email, as user B has already used CUPON1 as well as validated the email, has already been used by user B and has validated the email, s/he will visualize a message saying that the voucher has already been used. User A will have to participate again with another voucher.
Before activating email verification, check the total number of emails you have available in your plan.
Anti-fraud system for your campaigns.
Best practices for Instant Win campaigns.
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