With Cool Tabs, you can create a photo contest in which, in order to participate, users have to upload a photo from a device and, in addition, complete an entry form.
You can enable a public gallery, to show the participants' photos, and activate a voting period, so that the rest of the users can vote for their favorite.
You will be able to select the winner/s among all the participants, among the most voted ones, or designate as the winner the participant who gets the highest number of votes.
And you will also be able to reward the voters by carrying out a random drawing.
If you want to set up a photo contest in which participants have to select a post from their Instagram profile to participate, see the tutorial How to create a Photo Contest on Instagram.
2. Ideas and examples.
These types of contests are interesting for:
- Generate User Generated Content (UGC). The users themselves generate the content.
- Reinforce brand image and position it in the users' imagination.
- Promote products and/or services by generating content.
3. Step by step.
3.1. Create the campaign.
First, you must create your campaign and configure the basic setting. Is it your first time creating a campaign with Cool Tabs? In the following tutorial, we will show you how to configure the basic sections of a campaign, as well as other recommended settings, to ensure its proper functioning and maximize results.
If you have any questions during the process, you can contact us at email@example.com.
Regarding the configuration of the registration mode for participants in your campaign, please note that Facebook no longer allows you to use the login with Instagram to register for a campaign.
The Instagram login option is only available for UGC campaigns, in which the user registers with Instagram in order to select a photo from their profile. That's why you will no longer find the Instagram option available in the 'Register' section.
If you want to set up a photo contest with Instagram, check out the tutorial How to create a Photo Contest on Instagram.
3.2. Configure the options to upload an image.
To set up photo uploading by participants:
1) Go to the 'UGC Campaigns' tab in the 'Entry form' section.
2) In the 'Photo competition' section, activate the options 'An image must be uploaded to take part' and 'It is required that the user uploads the image'. This way, users will have to upload the photo from a device (computer, mobile, or tablet).
You can customize the text that will be displayed to the participant, indicating that they must upload an image to participate.
Below, you can see an example of how the participation entry form would be displayed.
3.3. Other configurations.
3.3.1. Public entries list.
If you want users to be able to see who has participated, you must make the list of participants public. And bear in mind that if you are going to include voting in the contest, the entries will have to be public. This way, users will be able to see the content and vote for their favorite.
1) Go to the 'Entries list' tab in the 'Participations' section.
2) Check the 'Enable public participation' option.
If you are going to enable a voting period, we recommend you order the participation by the number of votes.
You can also activate the content gallery so that the photos appear in a gallery, instead of one below the other. You can choose the number of columns.
Below, you can see an example of the list of participants in a photo contest.
In photo contests, there is usually a period for users to vote for the content uploaded by participants. To enable voting:
1) Go to the 'Votes' section.
2) Activate voting in the entries.
3) Configure the dates on which users can vote.
4) Determine how many times they can vote. By default, a user can vote once for each of the different entries.
- Remember that you need to enable the public participants' page, as we have explained in the participation section of this tutorial.
- If you have only enabled the anonymous login option in the campaign registration, it is automatically enabled so that the user can vote by giving their email address. They can vote with their Google/Gmail, Yahoo or Microsoft/Hotmail account.
Other options in the voting configuration:
- Show to all users who have voted for each entry in the competition (their avatar and name will be displayed).
- Apply the anti-fraud system to voters: under the previous options, you can restrict voting to certain countries, block voters from possible exchange networks, block fraudulent votes, and those votes that come from the same IP for the time you specify.
3.3.3. Participant content moderation.
If you want to review all the participations, before they are visible in your campaign, activate the moderation of the participations.
1) Go to the 'Advanced' tab in the 'Participations' section.
2) Enable the 'Enable moderation' option. That way, you will have to review and accept them before they become public.
3.3.4. Winner selection.
Once the contest participation period is over, you will be able to select the winners.
To start the selection, you can consult the tutorial: How to select winners and obtain your Certificate of Validity.
4. Other specifications.
- The maximum size for images uploaded by users is 10 MB.
- Allowed file formats are PNG, JPG and SVG.
The Cool Promo and Cool Promo White Label applications, included in the Gold and Diamond plans, allow you to set up a photo contest.
You can also create your contest with the 7-day free trial, which allows you to test any of our plans.
5. Related content.