3.2. Configure the Instant Wins.
3.2.1. Individual Instant Wins Management.
1. Introduction.
With Cool Tabs, you can create Instant Win campaigns to distribute prizes instantly. Participants fill out a registration form and immediately find out if they've won, without waiting for a future draw.
You can schedule prizes for specific dates and times.
The platform automatically distributes prizes over the time period you specify. If no user participates at the exact moment a prize is scheduled, the Instant Win is queued and awarded as soon as users continue to participate. Prizes are never left unawarded.
2. Ideas and examples.
Instant Win campaigns are ideal for giving out many prizes in a short time or over the course of an extended promotion. You can also combine them with:
Spin the Wheel: How to create a Spin the Wheel campaign to give out instant prizes.
Scratch & Win: How to create a Scratch & Win campaign to give out instant prizes.
Jackpot: How to create a Jackpot campaign to give out instant prizes.
Code validation: How to create a campaign to validate promotional codes.
3. Step by step.
3.1. Create the campaign.
First, you need to create your campaign and configure its basic settings.
Is this your first time creating a campaign with Cool Tabs? The following tutorial shows you how to configure the basic sections of a campaign, along with other recommended settings, to ensure it works properly and to maximize results.
How to get started creating a campaign: basic settings.
If you have any questions, contact us at help@cool-tabs.com.
3.2. Configure the Instant Wins.
1. Go to the Instant Wins section in the campaign editor to configure automatic winner selection and each winning moment.
2. Activate Automatic Winner Selection.
Configuration options
Exclusions tab
Control prize distribution and prevent certain users from winning:
Forbid any user from winning more than one Instant Win in this campaign. Check this option to ensure participants who have already won cannot win again.
Forbid any user who has previously won an Instant Win in any of your campaigns from winning any new Instant Wins in this campaign.
Forbid users with the same IP address as previous winners from winning any Instant Win.
Forbid users on your account blacklist from winning any Instant Win in this campaign. You can edit the list of blocked users in your campaigns here.
Exclude some emails when assigning Instant Win. Exclude specific email domains to block users with those addresses from winning.
Instant Wins must be reviewed before notifying participants. The participant will see the winner screen, but their entry will be reviewed by admins. Check the tutorial on how to configure moderated Instant Wins.
Content tab
Message displayed to winning participants. Customize the winner message (text, image, HTML). If you want a different final screen for each winner or type of prize, configure it in the Individual Instant Wins Management tab, as explained below.
Content for moderated winners. If you enable moderation for Instant Wins, you can include a personalized message letting participants know they've won, but their entry is pending review.
Advanced tab
Enable the option to distribute Instant Win prizes based on the source of the participants arriving at the campaign. The source is determined by the UTM parameters in your campaign URL.
This lets you assign specific prizes based on the medium or source — for example, awarding prizes only to participants arriving via a newsletter or app.
For instructions, see the tutorial: How to distribute Instant Win prizes based on the origin of the participants.
Instant Wins List tab
In this tab, you can access Individual Instant Wins Management, where you can configure and customize each winning moment. Instructions follow below.
3.2.1. Individual Instant Wins Management.
Set up the winning moments by selecting the date and time for each prize distribution.
1. Go to Individual Instant Winners Management.
2. Click Add Winner to generate a winning screen. Add as many winner screens as there are types of prizes to distribute. If you're giving out the same prize multiple times, you only need to create one Instant Win, then duplicate it.
Configuration options:
Private name: internal identifier.
Date and time: the first user to participate after this date/time will win. If left blank, the tool will randomly choose a date and time.
Optional conditions/restrictions
You can require participants to meet certain conditions in order to win:
Restriction by region or zip code. Prevent users from winning if they don't participate from a specific region. See the tutorial How to restrict the distribution of Instant Wins by region or postal code.
Restriction by quiz answers. Link the Instant Win campaign to a quiz and require users to reach a specific score or select certain categories. See the tutorial How to distribute Instant Win prizes based on the answers chosen by participants.
Restriction by UTM parameters. Distribute prizes based on participant origin, such as newsletter or app traffic. See the tutorial How to distribute Instant Win prizes depending on the origin of the participants.
Restriction based on the code entered by participants. Award prizes linked to unique codes distributed in advance. See the tutorial How to distribute different prizes according to the code entered by participants.
If your campaign uses any of the conditions above, you can set the following in the "Conditions/restrictions" section:
The minimum and maximum score participants must obtain in the quiz or gamification.
The answer category they must select in the quiz.
The region or zip code from which they must participate.
The UTM parameter (campaign, source, medium...) from which they must arrive.
The code participants must enter to access this screen.
Coupon distribution
In Instant Win campaigns, you can distribute discount codes in addition to the Instant Win prizes.
For instructions, see the tutorial How to distribute coupons/discount codes in an Instant Win campaign.
3. Customize the design.
Write a public title for that winner. This is the text that will appear above the winner's name.
Include the creative and/or message that will be shown to the winner.
Below is an example of the final screen shown to the winner of the Instant Win.
4. Save the settings.
3.3. Duplicate Instant Wins.
If you need to distribute multiple units of the same prize, you can duplicate winning moments instead of creating them manually.
Example: you want to give away 10 t-shirts and 50 balls. Create 1 Instant Win for the t-shirts and 1 for the balls, then duplicate the t-shirt Instant Win 9 times and the ball Instant Win 49 times.
Steps to duplicate prizes:
1. Go to Individual Instant Wins Management.
2. Click the copy icon for the Instant Win you want to duplicate.
3. Set the dates, times, and days of the week when the prizes will be awarded, and the number of duplicates you need. You can also specify time ranges to exclude.
4. Click the Duplicate button.
In individual management, you'll see all the winning moments that have been created. Turn on the View originals only option to filter and quickly find the base Instant Wins.
Note: if you want to modify the creative or message of an Instant Win, you can only edit it from the original. The changes will then apply to the copies as well. You can still edit each duplicate individually to change its date and time.
4. Other specifications.
Instant Win campaigns are available in the following plans:
Cool Promo (Gold plan)
Cool Promo White Label (Diamond plan)
If you're not yet a Cool Tabs user, you can try the 7-day free trial, which lets you test any of our plans.
If you have any questions, contact us at help@cool-tabs.com.
5. Related Content.
How to access the URL of your campaign to publish it.
How to create a Spin the Wheel campaign to give out instant prizes.
How to create a Jackpot campaign, slot machine type, to give out instant prizes.
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