3.2. Configure the Instant Win.
3.2.1. Individual Instant Winners Management.
1. Introduction.
With Cool Tabs, you can create Instant Win campaigns to distribute prizes instantly. Participants fill out a registration form and immediately find out if they’ve won, without waiting for future draws.
You can schedule prizes for specific dates and times.
The platform automatically distributes the prizes over the time you specify. If no user participates at the exact moment a prize is scheduled, the Instant Wins will queue and be awarded as users continue participating. They will never remain unawarded.
2. Ideas and examples.
Instant Win campaigns are ideal for giving out many prizes in a short time or during extended promotions. Additionally, you can combine them with:
- Spin the Wheel: How to create a Spin the Wheel campaign to give out instant prizes.
- Scratch & Win: How to create a Scratch & Win campaign to give out instant prizes.
- Jackpot: How to create a Jackpot campaign to give out instant prizes.
- Code validation: How to create a campaign to validate promotional codes.
3. Step by step.
3.1. Create the campaign.
First, you must create your campaign and configure the basic setting.
Is it your first time creating a campaign with Cool Tabs? In the following tutorial, we will show you how to configure the basic sections of a campaign, as well as other recommended settings, to ensure its proper functioning and maximize results.
How to get started on creating a campaign: basic settings.
If you have any questions, contact us at help@cool-tabs.com.
3.2. Configure the Instant Wins.
1. Go to the Instant Wins section in the campaign editor to configure the automatic selection of winners and each winning moment.
2. Activate the Automatic Winner Selection.
Configuration Options
Exclusions tab
Control the prize distribution and prevent certain users from winning:
- Forbid any user to win more than one Instant Win in this campaign. Check this option to ensure participants who have already won cannot win again.
- Forbid any user who has previously won an Instant Win in any of your campaigns to win any new Instant Wins in this campaign.
- You can edit the list of blocked users in your campaigns here.
- Exclude some emails when assigning Instant Win. Exclude specific email domains to block users with those addresses from winning.
- Instant Wins must be reviewed before notifying the participants. The participant will see the winner screen, but their entry will be reviewed by admins. Check out the tutorial on how to configure moderated Instant Wins.
Content tab
- The message will be displayed to the winning participants. Customize winner messages (text, image, HTML). If you want a different final screen for each winner or type of prize, configure it in the Individual Instant Wins Management tab, as explained below.
- Content for moderated winners. If you enable moderation for Instant Wins, you can include a personalized message letting participants know they’ve won, but their entry is pending review.
Advanced tab
Enable the option to distribute Instant Win prizes based on the source of participants arriving at the campaign. The source will be determined by the UTM parameters in your campaign URL.
This allows you to assign specific prizes based on the medium or source (e.g., awarding prizes only to participants arriving via a newsletter or app).
For instructions, see the tutorial: How to distribute Instant Win prizes based on the origin of the participants.
Instant Wins List tab
In this tab, you can access Individual Instant Wins Management, where you can configure and customize each winning moment. Instructions follow below.
3.2.1. Individual Instant Winners management.
Set up the winning moments by selecting the date and time for prize distribution.
1. Go to Individual Instant Wins Management.
2. Click on Add Winner to generate a winning screen. Add as many winner screens as types of prizes you will distribute. If you are giving out the same prize multiple times, you only need to create one Instant Win, then duplicate it.
Configuration Options:
- Private Name: Internal identifier.
- Date and Time: The first user to participate after this date/time will win. If left blank, the tool will randomly choose a date and time.
Optional Conditions/Restrictions
You can require participants to meet certain conditions to win:
- Restriction by a single region or zip code. Prevent users from winning if they do not participate from a specific region. See the tutorial How to restrict the distribution of Instant Wins by region or postal code.
- Restriction by quiz answers. Link the Instant Win campaign to a quiz and require users to score specific points or select certain categories. See the tutorial How to distribute Instant Win prizes based on the answers chosen by the participants.
- Restriction by UTM parameters. Distribute prizes based on participant origin, such as newsletter or app traffic. See the tutorial How to distribute Instant Win prizes depending on the origin of the participants.
If your campaign is conditioned by any of the above-mentioned assumptions, you can determine in the 'Conditions/restrictions' section:
- The minimum and maximum score that participants must obtain in the quiz or gamification.
- The category of answer they have to obtain in the quiz
- The region or zip code from which they must participate
- The UTM parameter (campaign, source, media...) from which they must arrive
Coupon distribution
In Instant Win campaigns, it is possible to distribute discount codes in addition to the Instant Win prize distribution.
For instructions, see the tutorial How to distribute coupons/discount codes in an Instant Win campaign.
3. Customize the design.
- Write a public title for that winner. This is the text that will appear above the winner's name.
- Include a creative and/or message that will be shown to the winner.
Below, you can see an example of the final screen that will be shown to the winner of the Instant Win.
4. Save the settings.
3.3. Duplicate Instant Wins.
If you need to distribute multiple units of the same prize, you can duplicate winning moments without creating them manually.
Example: You want to give away 10 t-shirts and 50 balls. Create 1 Instant Win for the t-shirts and 1 for the balls, then duplicate the t-shirt Instant Win 9 times and the ball Instant Win 49 times.
Steps to Duplicate Prizes:
1. Go to Individual Instant Wins Management.
2. Click the Copy Icon for the Instant Win you want to duplicate.
3. Set the dates and times for the prizes and the number of duplicates needed. You can also specify time ranges to exclude.
4. Click the Duplicate button.
Note: if you want to modify the creativity or the message of an instant win, you can only edit it from the original instant win. Afterward, the changes will be applied to the copies as well. You will be able to edit each duplicate to modify the date/time.
4. Other specifications.
Instant Win campaigns are available in the following plans:
- Cool Promo (Gold Plan)
- Cool Promo White Label (Diamond Plan)
If you’re not yet a Cool Tabs user, you can try the 7-Day Free Trial, which allows you to test any of our plans.
If you have any questions, contact us at help@cool-tabs.com.
5. Related content.
How to access the URL of your campaign to publish it.
How to create a Spin the Wheel campaign to give out instant win prizes.
How to create a Jackpot campaign, slot machine type, to give out instant win prizes.
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