The Cool Promo and Cool Promo White Label applications, included in the Gold and Diamond plans, respectively, allow you to create a contest based on a Lucky Wheel or Prize Wheel, in which you give out instant prizes among users.
You can customize the spin and win wheel, adding images to the different sections, changing the colors and/or texts, as well as programming the prizes you want to distribute.
In addition, this campaign allows you to add and customize a form, with the information you want to collect from the participants.
2. Ideas and Examples.
The Prize Wheel is compatible with other mechanics such as personality tests, multiple choice quizzes, Instant Wins or code validations. Therefore, with this type of campaign, the possibilities for your contest or promotion are endless. Here are some examples to give you ideas for campaigns with the Lucky Wheel:
- Lucky Wheel in which Instant Win prizes are given out and the participant has a random chance of winning or not.
- Personalized Prize Wheel, with as many prizes as you want to give out, and in which users who lose also receive a consolation prize, a discount on the final screen for non-winners. You can configure the sections you need for your wheel.
- Wheel associated with a personality test. Depending on the answers that the users have chosen on the test, the Wheel will show different results.
- Wheel associated with a quiz based on points or right answers. Depending on the number of points the user gets, the Lucky Wheel will show them one section or another.
- Wheel with code validations in which, in order to participate, users have to fill in a form with their information and enter a code that has previously been given to them, for example, on a purchase receipt.
- Wheel embedded via a pop-up in e-commerce, in which discounts and other prizes are given out such as free shipping, 2x1... The objective is to incentivize purchases among users who reach the website.
3. Step by Step.
3.1. Create the campaign.
Go to Cool Tabs, create a new campaign and select the application that your plan includes: Cool Promo or Cool Promo White Label. The design of the wheel will change slightly depending on the application used to configure it.
3.2. Register, basic data, dates and participations.
Complete the first sections of your campaign. These are related to:
Determine how the user will be able to participate. With their Facebook, Twitter, LinkedIn, Pinterest, Microsoft/Hotmail, Yahoo account, or anonymously (email). You can select the options you need.
3.2.2. Basic data.
Where do you want users to go when they click on your campaign URL? Usually, the first page of a campaign is the landing page. It usually includes an image and a text, which gives information to the participant about the mechanics of participation, and the prizes he/she can get...
You can also establish that the first thing the user who participates in your campaign sees is the data form. In this case, you must take into account that:
a) If the user can only register with social login, the landing page will be the first page of the campaign to be displayed. If you do not want to display a landing page with the 'PARTICIPATE' button, and prefer to directly show the form with the registration options, mark the data form as the first page of the campaign and, in the 'Registration' section, check the 'Display login on form page' checkbox.
b) If the user can choose to participate with social login or as anonymous (email) and, in addition, you do not want a landing page with a 'PARTICIPATE' button, but you prefer to directly show the form with the registration options, mark the form page as the first page of the campaign and, in the 'Registration' section, enable the 'Display login on form page' checkbox.
In this section, you can configure the content (title, description, and image), which will be displayed in the landing.
It is also where you should set the campaign colors, the font, and the background image.
In the 'Dates' section, set the dates on which the campaign will be visible (start and end date) and the time zone.
In the 'Participations' section, determine the date on which users will be able to participate and the number of times they will be able to do it.
3.3.Set up the Lucky Wheel.
Once inside the campaign's editor, go to the 'Gamifications' section and click on set up the Lucky Wheel.
3.3.1. Lucky wheel sections.
The next step is to add the sections. These sections will be the fields that will be chosen by the Lucky Roulette selector.
Within each section, you must fill in the following points:
- Public name: this name will be the one that appears in the section you've configured.
- Internal name: this is the name that will help you identify each section.
- Appearances: number of times this section will appear on the lucky wheel.
- Text color and background color.
- Image (optional). You have the option to add an image, which will be the one that'll appear in the section. The images for the sections have to be a specific size so that they fit into the section and are displayed correctly.
Images for the Wheel sections
If you choose to include images for each section, you have to remember that the images must be created specifically based on the number of sections the Wheel will have.
Taking into account that the circumference is generated with a radius of 368 px, the design of the circumference shouldn't exceed 736 px in width and height.
Once designed with the total number of sections, each of them must be exported independently, with the vertex pointing up.
3.3.2. Other configurations.
In addition to the sections, you must select which section you want to be shown by default to the user. If it's an Instant Win campaign, you must always select the "non-winner" section.
Finally, determine when the roulette will be displayed.
a) Display the wheel before the data form.
This option will show the roulette wheel, in the background, before and while the user is filling in his/her data. Once completed, the thank you screen will appear with the result.
Note that, by default, the roulette wheel is shown in motion. However, you have the option to display a button that activates the wheel and starts it spinning. When the participant clicks on the button, the form will be displayed. The wheel will start spinning while the user is filling in his/her data.
To activate this button, check the checkbox '
In addition, this configuration allows you to include content (text and/or images), as a landing of the roulette. To include content in this screen, you only have to fill in the Description field.
b) Display the wheel on the final screen.
If you only check this box, the roulette wheel will only be shown on the final or thank you screen, where the participant sees the result. In this way, while the user is filling in the data form, he/she will not be able to see the roulette wheel. Once completed, the roulette result will be displayed.
Fortune wheel frame and arrow colors
In addition, within the 'Design' section, you can configure other aspects.
- Fortune wheel's exterior border, arrow and decoration color
- Fortune wheel's border background color
Finally, select the type of design your roulette will have: classic or minimalist.
When you are ready, go back to the campaign edition.
Depending on the type of lucky wheel (linked to instant prize distribution, to a personality quiz or to a knowledge quiz), you will continue with one configuration or another. As we mentioned in the ideas and examples section of this tutorial, these dynamics can be:
- A lucky wheel based on an Instant Win. The user will know instantly if he is a winner or not.
- A lucky wheel with a personality test. In this case, the user will have to answer some quiz questions and will be assigned a category.
- A lucky wheel with a quiz based on points or hits. In this case, the user will have to answer quiz questions and will be assigned a final score.
3.4. Set up your Lucky Wheel with Instant Win.
To create your Instant Wins, you must first set up the wheel. To manage and set up the individual Instant Wins (prizes that you are going to give out), you will need to have defined the sections that the wheel will have in order to assign each Instant Win.
Go to the 'Instant Wins' section of the campaign editor and click on 'Individual Instant Wins Management'.
In the settings for each Instant Win, you can assign them a section of your wheel.
If you don't know how the Instant Win setup works, take a look at the following tutorial: How to create an Instant Win campaign >>
Once the Instant Wins have been defined and associated with the corresponding section of the wheel, all you have to do is save this section and set up the final screen.
3.4.1. Setting up a default final screen.
Configure a final screen that will be displayed, by default, to all users who do not win an Instant Win. This message is configured in the 'Final Screen' section.
If you only want to include an image in that final screen, in the 'Content' tab of the 'Final Screen' section, check the 'Display an image in the final screen after the participant has completed the form' option and upload your image.
If you want to show a text, enable the option 'Display this default final screen to participants'. This will only be displayed to participants who are not shown a personalized screen by points (gamification and points quiz), category (personality quiz) or Instant Win.
When you check the checkbox, an editor will open in which you can include text, images, GIFs or HTML. The editor also supports images, so, if you wish, you can upload two images in a complementary way, here and in the specific field for uploading an image.
3.5. Set up your Lucky Wheel with a Personality Test.
You also have the option of configuring a personality test where the result is shown through a Prize Wheel. To do so, once you have set up your wheel, go to the "Final screen" section to define the category that will be assigned to each final screen.
Within Individual final screen management, set up each final screen and assign a category to each one. Don't forget to define the section that it will occupy in the Lucky Wheel. This way, if a user answers the questions in the quiz and is assigned a certain category, it will be shown on the final screen with the wheel.
Once the final screens are defined, go to the "Quiz" section to set up the questions and assign categories to each answer. Thus, depending on the answers the user chooses, a category will be assigned to them along with a result.
When you've finished, save the campaign.
3.6. Set up your Lucky Wheel with a quiz based on points or right answers.
There is also the option of creating a quiz based on points or right answers, with the result being shown through a Lucky Wheel. To do this, after having set up the wheel, go to the 'Quiz' section to set up the questions and answers, and assign a score to each of them.
Once the score for each of the answers has been defined, go to the 'Final screen' section > Manage individual final screens.
Within this section, you'll have to set up the final screens and, on each one of them, define the points and the corresponding section of the Lucky Wheel.
Once you have defined the wheel, the questions and answers, and the final screens, save the campaign.
3.7. Set up your Lucky Wheel with code validation.
Another option when creating a wheel is to associate it with an Instant Win campaign with the validation of codes that you need to have previously given out among your customers. These codes can be the same for each customer or they can be personalized codes.
Only users who fill in the information form and enter the code to validate it will be able to participate in the Lucky Wheel.
If you want users to have to enter a code or coupon that you have previously given them in order to participate, go to the 'Validations' section of the campaign editor and activate the option 'Enable coupons or code validations'.
Add the codes that the application must validate when users enter them while participating. You can upload up to 15,000 codes yourself for free. Add the codes in an Excel or CSV file.
If you have given out repeat codes, activate "Reuse of codes", so that the same code can be used by different participants.
You can also allow a user to fill in the code by taking a photo of a barcode (this option is only available for White Label campaigns).
In this case, the wheel is also associated with Instant Wins, which you need to have already set up, as indicated in section 5.3 of this tutorial. However, there is one more possibility, which is to have both winning and non-winning codes. In the "Final screen" section, you must set up the message that will appear by default to users who enter a non-winning code. In addition, you must set up the final screens in "Content according to gamifications, quiz (points or personality test) and/or code entered". You will have to add screens, depending on the prizes, indicate the codes that the participants must enter to see this screen, as well as assign them a section of your wheel.
Don't forget to save all changes.
3.8. Other configurations.
3.8.1. Data form.
In the "Entry Form" section of your campaign edition, you can activate all the fields that you want the user to fill in in order to complete his participation. Once completed, the user will be shown the result of the roulette.
3.8.2. Legal conditions.
An important aspect of any data collection campaign is the establishment of legal terms. In the edition of the campaign, you have a section to upload your legal bases, as well as to activate other inputs related to commercial communications, social profiling...
3.9. How to publish the Lucky Wheel.
Next, we'll show you all the options available to you when publishing a campaign with Cool Tabs. You can use whichever options you'd like.
3.9.1. On a microsite.
All the campaigns created within the platform are accompanied by a unique URL, which you can share on any social channel you want (Instagram bio or stories, Facebook fan page, WhatsApp, LinkedIn...).
Through this link, the user will access the campaign and can participate from the microsite. It's also compatible with mobile.
3.9.2. Embedded in a website.
In Cool Tabs, any campaign can be embedded in a web page, blog or microsite, with the content widget we provide you. There are two ways to embed a campaign:
- Embedded in the body text of a website.You only have to copy the content widget, with the HTML code, to display it.
- Through a pop-up. You can show the wheel through a pop-up window, which will appear in the area of the screen you want. It can be displayed automatically or displayed when the user clicks on a button.
Once you've created and saved your campaign, you can publish it. Go to the main page, where the list of your campaigns appears. Click on the icon of the campaign you are going to publish. In this case, your wheel. Then click on "Publish". There you'll find all the publishing options.
4. Other Specifications.
Please note that some sections of the campaign edition may not necessarily apply to your campaign (votes, viral ranking, coupons...).
If you have any questions or doubts during the process, don't hesitate to contact us at email@example.com
We'll also leave you with these tutorials where we explain what you can include in each section in greater detail:
5. Content Related.