How to distribute coupons or discount codes in an Instant Win campaign

Instant Win campaigns, or campaigns with winning moments, can be linked to coupon distribution.

If you want to set up an Instant Win campaign with code/coupon distribution, the usual procedure is to activate the distribution from the 'Coupons' section of the campaign editor, enabling the checkbox 'Enable discount vouchers'.

From that section, you have to upload the codes to be distributed and determine that only instant winners will receive them. Users selected as Instant Win winners will receive the code. All other users will not.

When setting up a campaign with code/coupon distribution, there are several points to keep in mind:

1. How to activate coupon distribution

Once you have configured your Instant Wins (if you haven't done so yet, check the tutorial How to create an Instant Win campaign), activating coupon distribution in the 'Coupons' section will automatically enable the option to assign a specific coupon to each Instant Win.

This allows you to give the winner of each Instant Win a specific coupon, different from the general code list loaded in the campaign.

In each Instant Win, in addition to assigning the specific coupon code the winner will receive, you can activate the option 'Use a creative for the personalized coupon image' to show the winner a coupon page different from the campaign default. We recommend using this space to include instructions on how to use the coupon.

2. Instant Win coupon vs. general coupon

The Instant Win coupon (individual Instant Win screen) takes precedence over the general coupon loaded in the 'Coupons' section of the campaign editor. Both options can coexist.

Let's look at an example. We have a campaign in which we are going to distribute three types of codes through Instant Wins:

• The first are 10% discount codes, and we make 500 copies. We upload the codes to the campaign ('Coupons' section). In this case, we will not activate any custom coupon on the customized screen for this Instant Win.

• The second are 25% discount codes, and we make 2 copies. Here we will activate "Assign a coupon" from the Instant Win's customized screen and assign the specific coupon.

• The third is a single 50% discount code. Again, we will activate "Assign a coupon" from the Instant Win settings and assign the coupon that will be given to this winner.

3. When to customize the coupon for each Instant Win

You only need to activate coupon delivery on the individual Instant Win screen if you want to distribute a coupon different from those on the campaign's code list.

If from the start you configure the 'Coupons' section so that codes are distributed only to Instant Win winners, there is no need to customize the coupon in each Instant Win.

In the 'Coupons' section of the campaign editor, check the option to deliver codes "only to users who win an Instant Win".

And in the Instant Win screen customization, select "Don't assign any discount code".

Other specifications

If you have any questions, contact us at help@cool-tabs.com.

Related content

How to restrict the distribution of Instant Wins by region or postal code.