How to distribute Instant Win prizes according to the origin of the participants

1. Introduction.

2. Step by step.

2.1. Create your campaign.

2.2. Configure instant win distribution based on UTM parameters.

2.2.1. Individual management of Instant Wins.

3. Other specifications.

4. Related content.

1. Introduction.

Cool Tabs allows you to create a campaign to give out instant prizes distributed based on the origin of participants, that is, the channel or source from which they arrive at the campaign. For example, giving one prize to those who arrive through your newsletter and a different one to those who come from your app.

This is achieved through UTM parameters, which are added to your campaign URL and allow you to identify where each participant comes from.

Participants will know immediately whether they have won or not after completing their participation. And, if they have won, they will find out at that moment what their prize is.

2. Step by step.

2.1. Create your campaign.

Create your Instant Win campaign following the steps in the tutorial: How to create an Instant Win campaign to give out instant prizes.

If you have any questions, contact us at help@cool-tabs.com.

2.2. Configure instant win distribution based on UTM parameters.

When setting up your Instant Win campaign, in the 'Instant Wins' section of the campaign editor, you will have activated the automatic winner selection option. When you do so, different tabs will be displayed.

1) Click on the 'Advanced' tab.

2) Enable the checkbox 'Assign/restrict Instant Wins according to the UTM variables they reached the campaign from'.

This way, in the individual configuration of each Instant Win, you will be able to set the conditions that must be met for the prize to be assigned only to participants who arrive at the campaign with specific UTM variables.

3) Configure the Instant Wins of your campaign. Click on the 'Instant Wins List' tab and then on the 'Individual Instant Wins Management' button.

2.2.1. Individual management of Instant Wins.

The individual management of Instant Wins allows you to configure different winning moments and choose the date and time when prizes will be distributed. If you are going to distribute many prizes or don't want to select a date and time, leave this field blank and the tool will distribute them randomly.

1) Click the 'Add winner' button to add a new screen. Set up as many winner screens as types of prizes you are going to distribute.

If you are going to draw several units of the same prize, you don't need to create them all. You can duplicate them as many times as you need.

2) Configure each Instant Win.

Instant Win details

• Give a private name to each Instant Win to identify it internally.

• Select the date/time when the prize will be awarded. The first user to participate after that date/time will win. If you leave it blank, the tool will choose the date/time randomly.

Conditions/Restrictions

In the "Conditions/Restrictions" section you can determine the conditions that must be met for a user to win the prize, based on where the participant comes from.

You will find the following restrictions, based on the UTM parameters of your campaign URL:

• utm_campaign: identifies the campaign that drove traffic to your Instant Win campaign. For example, a customer campaign for your 10th anniversary.

• utm_medium: identifies the channel from which the traffic arrives. For example, email, CPC campaign, social, banner...

• utm_source: identifies the source, website or social network from which a participant has arrived. For example, Instagram, Twitter...

• utm_term: identifies keywords.

You can enter multiple UTM values separated by commas, or include '%' as a wildcard. For example: 'my-utm1', 'my-utm1,my-utm2', 'my-utm%'. Only letters, digits and the characters '-', '_', '%' are allowed.

For example, to give a prize only to participants arriving from your newsletter, you would configure:

utm_campaign=10anniversary&utm_medium=email&utm_source=newsletter

Design

• Write a public title for that winner. This is the text that will appear above the winner's name.

• Include a creative and/or message that will be shown to the winner. This field accepts text, image and/or GIF. You can also add HTML.

3. Other specifications.

This type of campaign is available in the Gold and Diamond plans of Cool Tabs.

You can also create your Instant Win with the 7-day free trial, which lets you test any of our plans.

If you have any questions, contact us at help@cool-tabs.com.

4. Related content.

How to access the URL of your campaign to publish it.