2. How a Group of Campaigns works
3.1. Create the individual campaigns
3.2. Create the Group of Campaigns
3.3. Set up the Group of Campaigns landing page
1. Introduction
With Cool Tabs you can bring together several campaigns (giveaways, contests, quizzes, coupon validation, instant wins, etc.) on a single landing page with its own URL. This feature is called a Group of Campaigns.
It's ideal for long-term actions where users come back to participate on a recurring basis: they register once, on their first visit, and can return over the following days or weeks without signing up again. This is possible thanks to social login (Facebook, Twitter, LinkedIn, Microsoft/Hotmail, Yahoo…), which uniquely identifies each participant across every campaign in the group.
Some of the most common use cases are:
Advent calendar: users return each day to open a new window and take part in that day's giveaway or activity.
Multi-game hub: several games or mechanics (puzzle, memory, hangman…) on one page so users can choose which to play and accumulate points or entries.
Round-by-round prediction pool: each round is activated as a new campaign in the group, and answers can no longer be changed once it closes.
Loyalty campaigns: weekly or monthly actions where participants accumulate entries or prizes over time.
Multi-brand promotions: several brands take part on the same landing page, each with its own campaign and mechanic.
2. How a Group of Campaigns works
The result is a single landing page displaying all the campaigns in the group as a grid of tiles. Each tile can show a different image depending on its status:
Pending: the participation date hasn't arrived yet, so the tile appears locked.
Active: the tile is within its participation period and users can access and take part.
Finished: the campaign has ended and the tile shows a closing image.
What does the user experience? This is the journey a participant follows from arrival to completion:
1. Visits the group landing page. The user sees the grid of tiles, each showing its status (pending, active or finished).
2. Opens an active campaign. They click on an open tile. Pending tiles can't be accessed until their scheduled date.
3. Registers. The first time they take part, they fill in the registration form via social login (Facebook, Twitter, LinkedIn, Microsoft/Hotmail, Yahoo…) or by entering their email manually. From this point on, the system recognises them across all campaigns in the group, so they won't need to register again.
4. Takes part in the mechanic. Once registered, the user interacts with the campaign: enters a draw, answers a quiz, plays a game, validates a coupon… depending on how that tile is configured.
5. Sees the final screen. After taking part, they see the confirmation or result screen, and are informed there if they've won a prize. They can then go back to the group landing page to check the other tiles or wait for the next one to open.
Below is an example of a Group of Campaigns landing page.
From the administrator's point of view, each campaign in the group is managed independently, with its own dates, participation mechanic and, where applicable, its own prizes. The Group of Campaigns landing page is simply the container that brings them all together under a single URL.
3. Step by step
3.1. Create the individual campaigns
Since a Group of Campaigns brings together several campaigns on one landing page, the first step is to create each campaign individually in your account: registration-based giveaways, instant wins, quizzes, coupon validation…
Tip: if this is your first campaign in Cool Tabs, the following tutorial walks you through the basic settings and other recommended adjustments to ensure everything works correctly.
How to get started on creating a campaign: basic settings.
When configuring each campaign, keep these two points in mind:
Registration (login). Choose how users will participate: via social login (Facebook, Twitter, LinkedIn, Microsoft/Hotmail, Yahoo) or anonymously, entering their email manually. Social login is recommended for Groups of Campaigns, as it uniquely identifies each participant: once they register in one campaign, they're recognised automatically in the rest of the group.
Participation dates. Set when each campaign will be active, which determines when users can take part in it.
If you have any questions, contact us at help@cool-tabs.com.
3.2. Create the Group of Campaigns
Once your campaign or campaigns are ready, create the landing page that will contain them:
1. Go to the main campaign list and select Create campaign > Campaign Group.
2. Assign an internal name to identify it in your campaign list.
3. Set the time zone and the default language.
4. Select a campaign as the main campaign of the group. This campaign is used to define some of the group's general properties.
5. Click Continue.
3.3. Set up the Group of Campaigns landing page
3.3.1. Basic data
Update the name, time zone and languages if needed, and set the dates during which the landing page will be visible to users.
3.3.2. Group campaigns
This is where you add and configure each of the campaigns that will make up the group.
Add the campaigns. Search for them in the selector and add them one by one.
For each campaign, set:
A public title, visible to participants (e.g. "Day 1 giveaway" or "Special discount").
An internal name, to identify it easily from the admin panel.
Access dates. By default, each campaign can be accessed according to its own configured dates. You can also set specific access periods for each tile, independent of the campaign's participation dates, so users can only access it during the exact window you define, even if the campaign itself runs for longer.
Hide past campaigns. Enable this option to stop showing tiles for campaigns that have already ended, reducing the number of visible elements and simplifying navigation as the action progresses.
Images per tile. Upload images for each campaign in the group. You can set up to three visual states per tile:
Before it goes live: a waiting image or date announcement.
During the campaign: an image inviting users to take part.
After it ends: a closing image (e.g. "This campaign has ended").
The before and after images are optional. Recommended format: square (1:1), at least 240 × 240 px.
3.3.3. Design
Customise the overall appearance of the landing page:
Basic data: add a title, description and header image, or upload a creative that already includes the text. See: What materials do you need to customize a campaign?
Images: add a main image and separate backgrounds for desktop and mobile.
Styles: set typography and colours to keep the design consistent with your brand.
3.3.4. Legal terms
Add the general terms and conditions for the Group of Campaigns. If any individual campaign needs its own specific terms, you can also set these at the campaign level.
When you're done, click Save or Save and preview to apply your changes.
3.3.5. Publish your Group of Campaigns
As a microsite
The Group of Campaigns has a unique URL you can share on social media, in newsletters and more. Through this link, users access the group landing page and can take part from any device.
How to obtain the campaign URL to publish it.
Embedded on a web page
You can also embed the Group of Campaigns directly on your website or blog using the content widget.
How to embed your campaign on a website.
How to embed your campaign as a pop-up on your website.
4. Other specifications
Winner selection. You can manage winners for each campaign independently, which is especially useful for actions with daily draws or prizes. See: How to Select a Winner with Cool Tabs Applications.
Which plan do I need? Setting up a Group of Campaigns requires the Cool Promo or Cool Promo White Label applications, included in the Gold and Diamond plans respectively. You can also try it with the 7-day free trial, which gives access to any plan.
If you have any questions, contact us at help@cool-tabs.com.
5. Related content
How to obtain the campaign URL to publish it.
How to embed your campaign on a website.
How to embed your campaign as a pop-up on your website.
Full list of campaign type tutorials.
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