With Cool Tabs, you can create a contest that displays a ranking of the participants who have earned the most points for performing certain actions in the campaign, such as bringing referrals.
The users with the most points will have more chances to win.
The Cool Promo and Cool Promo White Label applications, included in the Gold and Diamond plans, respectively, allow you to set up this type of campaign.
2. Step by Step.
2.1. Create your campaign.
Go to Cool Tabs, create a new campaign and select the Cool Promo or Cool Promo White Label application.
Complete the first sections of your campaign (registration, basic information, design, dates…). If you have any questions or doubts during the process, don't hesitate to contact us at firstname.lastname@example.org
We'll also leave you with these tutorials, in which we explain what you can include in each section in greater detail:
2.2. Data form.
In the 'Form' section of your campaign edition, you can activate all the fields that you want the user to fill in. After completing the game, the data form will be displayed.
2.3. Virality score.
This is the most important section in the competition setup for a ranking by points competition. It is where we decide how many points you are going to give to participants for certain actions, and which actions we give more points for.
Go to the 'Virality score' section of the campaign edition and activate the checkbox to calculate the viral score of each user.
- Points for entering the campaign. These are the points for participation. You can set:
- A fixed number (always assign the same number to all participants).
- A range of points, for example, 10-50 (we will assign a random number of the range).
- Some numbers separated by commas, for example, 10,30,50 (we will randomly assign one of them)
- Points for each referred user. A referred user is a user that participates through an invitation or a direct link from a participant. This should be the biggest because you are awarding users that bring you more leads.
- Points for each vote obtained.
Reward virality. We recommend that you give more chances of winning to participants who recruit more users.
Participating users will have access to the ranking list, where they will be able to check how many points they have obtained.
2.4. Other configurations.
2.4.1. Legal conditions.
If you have activated the data form, do not forget to upload your legal terms. You can copy and paste the text, and attach a downloadable PDF or Word file.
You have additional checkboxes for commercial communications, social profiling…
2.4.2. Go viral!
Finally, we recommend you to complete the fields in the 'Go viral' section, so that users can share your campaign on social networks.
Configure the title and the text that will appear when users share it. This section is especially important as it will attract potential participants and voters.
Check the tutorial “How to customize the messages shared on Facebook, Twitter, and other social networks”, if you have any doubts about how to configure it.
3. Other specifications.
We remind you that for a user to get a referral, they must complete the contest, otherwise, they will not count as a referral.
If you have any questions during the process, do not hesitate to contact us through email@example.com
4. Related content.
Once you understand how it works, you can start to create your ranking by points competition with Cool Tabs.