1. Introduction.
The Cool Promo and Cool Promo White Label applications, included in the Gold and Diamond plans, respectively, allow you to create a registration form for users to leave their data. They get a coupon or discount code.
This is a very widespread commercial strategy used by big companies or brands. They offer a wide range of discount vouchers to customers buying products or services online to increase customer loyalty. The fan page is an ideal way of increasing customer loyalty using this kind of technique, given that social networks are very important tools to promote companies and help them establish direct communication with their customers. You will easily reach a lot of users who are already linked to your brand or somehow interested in it.
<<Try our Discount Voucher DEMO>>
2. Ideas and examples.
This type of campaign aims to encourage purchase, reward users, build their loyalty and/or commit them to the brand, through the delivery of coupons, which offer some kind of gift or discount with a personalized code. You can:
a) Distribute the same code to all participants.
b) Distribute different codes to each participant. In this way, the organizer will have associated each discount code to a user with name, surname and other personal data that have been requested in the data form. You can assign different codes to each participant who registers.
c) Distribute different codes to each group of participants. You can configure if you want to assign the codes to a segment of participants according to their participation conditions. You can define each group of participants according to the answers they have provided in the form.
For example, you can distribute codes are:
- In exchange for completing a registration form.
- In exchange for their participation in a certain campaign.
- To promote the sale of a certain product or service.
- For following a profile in a certain social network.
- To send codes through your newsletter to your database.
- To draw codes among certain users.
You have many options to carry out this type of campaign. These are just some of them.
3. Step by step.
Access Cool Tabs, create a new campaign and select the Cool Promo or Cool Promo White Label application.
FOTOS
You have to complete the first sections of the campaign edition, relating to registration, basic data, design, dates ... If you have any doubt or question during the process, do not hesitate to contact us at help@cool-tabs.com
In the following tutorials we explain to yo each section in more detail:
Cool Promo White Label: Create Your White Label Campaign>>
Cool Promo: Create your Campaign with Cool Tabs>>
3.1. Give the same coupon to all participants.
3.1.1. Set up the code that the participants will receive.
You can give out the same code, numeric or alphanumeric. Decide what type of code or coupon you want to distribute to all your participants and the message that will be shown to them when they participate in the campaign. You have a maximum of 2.000 codes to give out for free.
The first thing you have to do is activate, in the 'Coupons' section, the option 'Enable discount vouchers'.
In this section, you can set different options related to coupons:
Discount vouchers. In this field, you must enter the discount voucher you want to give your participants, Write them each per line or comma-separated. Each participant will see this code on their coupon so that they can validate it.
Repeat discount vouchers. With this option, you will give the same coupon several times. If you enable this option, once the codes you have entered in the 'Discount Vouchers' section have been given out, they will be given out again. If you do not activate this option, once they have been handed out, they will not be handed out anymore.
Attach a PDF file with the coupon in the email to participants. In this way, if you set up your campaign to send emails after participating or after winning an Instant Win, the emails will have an attachment with the coupon, which can be downloaded.
3.1.2. Customize the message for users who receive the coupon.
To include a personalized message with the discount voucher, which will be shown to the participants, go to the 'Final Screen' section.
If you only want to include an image in the final screen, in the 'Content' tab of the 'Final Screen' section, check the box 'Show an image in the final screen' and upload your image.
If you want to show a text, enable the option 'Show a text on the final screen'. You can use this field to upload the image of your discount coupon (common to all users), which the participant can save or print to use it. When you check the checkbox, an editor will open in which you can include text, images, GIFs, or HTML. The editor also supports images, so, if you wish, you can have two images, here and in the specific field for uploading an image.
Below you can see an example of how the final screen is displayed, with the message and the code, after the user completes the registration form.
3.2. Give different codes to the participants.
3.2.1. Set up the different codes you are going to distribute.
In this case, since you are going to distribute a different code to each of the users participating in your campaign, the first thing you have to decide is which code you are going to give to each one.
3.2.2. Enter your discount vouchers.
In the 'Coupons', you can enter up to 2,000 to give out to participants. The code can be numerical or alphanumeric. You must enter them one by one, separated by commas or one on each line, in the field 'Discount vouchers'.
In addition, if you want to send an email with a PDF with the coupon voucher to each participant, you check the option 'Attach a PDF file with the coupon in the email'.
3.2.3. Activate or not the repetition of codes.
Once you have written down all the codes you want to distribute to the participants, you can choose not to distribute any more coupons or distribute the same codes again.
3.2.4. Decide which participants you want to give the discount vouchers to.
You can select if you want to give out the coupons or codes to all the participants or to the winners or non-winners of an Instant Win campaign, in case you have configured it in the 'Instant Win' section, or to those who get a certain final screen.
If you are interested in linking the distribution of codes to an Instant Win campaign, in this tutorial, we explain how to configure it step by step.
3.2.5. Add instructions for participants.
You have a field, in which you can include text, image or video, to explain to participants how to use it. This field can also be used to write the instructions for users to cash in the vouchers, inform of the terms and conditions for the vouchers, etc. This field offers not only an ‘Advanced text editor’ to customize the styles and format, but it can also be used for all kinds of HTML, CSS or JavaScript codes, so you could add links to external websites, etc.
You can also include personalized variables.
3.3. Give the same coupon to different groups of participants according to their answers.
Another option is to distribute one coupon/code or another, depending on the final screen the participant gets from a quiz or questionnaire. In the 'Final Screen' section, enable the option '' and click on 'Individual final screen management'. set up and create the differents result screens with the different codes, which you will distribute according to these premises:
- If the participants have marked a certain category of answers
- If the participants have obtained a certain score.
- If the participants already have certain codes in their possession and want to validate them.
Add and configure each screen, establishing the category, score or code that participants will have to obtain or enter, in order to be shown one or another final screen.
You should also customize the design that each of these screens will have. You can include text, images or HTML.
Repeat this process with each of the final screens you want to set up.
4. Other specifications.
This type of campaign is available from our Gold plan.
Remember that you can give out a maximum of 2.000 codes for free. If you want to give out more discount vouchers, these are the rates:
Up to 10.000 - 250 euros/month.
Up to 50.000 - 750 euros/month.
Up to 100.000 - 950 euros/month.
Up to 500.000 - 1.850 euros/month.
Up to 1 mill - 2.500 Euro/month.
If you have any questions during the process, do not hesitate to contact us through the chat on our website or our support mail help@cool-tabs.com
5. Related content.
How to Create a Campaign to Validate Discount Codes>>
How to create an Instant Win/Scratch and Win Competition>>
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