In Cool Tabs you can create a referral contest in which participants, to win or to be eligible for winner, have to recruit friends to participate.
You can make a random draw among all participants or only among those who have recruited a certain number of referrals. The more friends you refer, the more chances you have to win.
This type of contest will allow you to generate virality and increase the number of leads captured.
2. Step by step.
2.1. Create your campaign.
To create your referral contest, access to your Cool Tabs account, create a new campaign and select the Cool Promo or Cool Promo White Label app.
From here, you have to complete the different sections of the campaign edition that apply to your contest (registration, basic data, design, dates of participation ...).
If you have any questions during the process, do not hesitate to contact us at firstname.lastname@example.org. You can also consult these tutorials, in which we explain in more detail each section:
2.2. Configuration of the participations.
The best thing about this type of campaign, in which users contribute to spread the contest, is to make the list of participants visible. In this way, users will see in which position of the referral ranking are they.
To enable the participants list, go to 'Participations' section and click on 'Entries list' tab. Activate the checkbox 'Enable public participation'. This page will be visible to everyone. The participants will be displayed with their name and avatar.
You can also enable an individual page for each participant, where more details will be displayed.
Determine the number of participants you want to display per page. And check the option to order the participants by number of referrals.
In addition, you can choose if you want to show links to order in another way.
2.3. Go viral!
It is important to complete and customize the options in the 'Go viral' section, so that participants share the campaign and recruit friends.
Enable the options to display campaign share buttons.
Customize the titles and texts that will be displayed when the participant shares the campaign.
When you have filled all the various sections, you will be able to preview the competition, post it on your wall or and activate it. As simple as that. Your competition with referred users will be up and running!
2.4. Winner selection.
Ina referral contest you can select a winner among all the participants, among those who have achieved a minimum of referrals or only among those who have recruited more friends.
- Choose winners among all the participants: you only have to fill in the fields of initial date and final date. Leave the rest of the options empty and click on filter.
- Choose winners among the N participants with the most referrals: fill in the start and end date fields. Then check the option 'Choose from TOP participants'. The draw will take place, at random, among the N participants who have recruited more friends to participate.
- Choose a winner among the participants who have achieved a minimum of referrals: complete the start and final date fields. Then check 'Filter by conditions' option and determine the number of referrals that at least one participant had to get to enter in the draw.
In addition, you can give extra participations for referrals.
3. Other specifications.
We remind you that a referred participation is one that comes from another participant, through the link of the campaign that this one has shared. To count a participation as a referral, the user must complete his or her participation. Otherwise, it will not count as a referral.
If you have any questions during the process, do not hesitate to contact us at email@example.com.
4. Related content.
For all the details about this type of competition, please take a look at our Referred users competition demo >>
If you have understood everything and don’t have any questions, start creating a competition with referred users now with Cool Tabs >>