How to create a Quiz or Questionnaire

1. Introduction
2. Step by step
  2.1. Create your campaign
  2.2. Configure the quiz
  2.3. Other settings
3. Other specifications
4. Related content

1. Introduction

With Cool Tabs, you can configure and customize different types of questionnaires or quizzes: personality quizzes, knowledge tests, opinion surveys, satisfaction surveys, and more.

This feature is available on the Gold and Diamond plans, and lets you create a questionnaire with different types of questions and answers (multiple choice, free text, etc.).

You can also create your questionnaire with our 7-day free trial, which lets you test any of our plans, free and with no limitations.

2. Step by step

2.1. Create your campaign

First, create your campaign and configure the basic settings. New to Cool Tabs? Check out How to get started creating a campaign: basic settings for a full walkthrough.

If you have any questions, contact us at help@cool-tabs.com.

2.2. Configure the quiz

To configure the quiz, go to the 'Quiz' section of the campaign editor. Here you'll be able to add the quiz's questions and answers.

2.2.1. Types of quizzes

First, determine what type of quiz you want to create.

1) I don't want to assign points or categories to the answers. With this option enabled, no points or categories will be assigned to the answers.

2) Quiz with points for correct answers. With this option enabled, you'll be able to assign points to each correct answer. Leave it at 0 for an incorrect answer, or assign at least 1 point for a correct one. You can assign more points to harder questions.

If you want to create a quiz with points, check out the tutorial How to create a trivia or knowledge quiz.

3) I want to create a personality test. With this option enabled, you'll be able to assign categories to the answers (A, B, C, D...).

If you want to create a personality test, check out the tutorial How to create a personality test.

2.2.2. Other quiz settings

Let's go over the rest of the options in the 'Quiz' section:

1) 'Basic data' tab

In this tab, you'll find the option to configure the quiz structure.

• Display quiz questions on one page and personal data on another. By default, each question is shown on a separate page (step by step), and the personal data form appears on another page.

• Display all questions on a single page. If you check this, the entry form and the questions you create will be shown together on a single page.

• Display personal data first, followed by the quiz. This option is only available when all quiz questions are displayed on a single page. In step-by-step quizzes, the data form is always shown at the end: if you ask for it upfront and the user then has to answer many questions, they're far more likely to abandon the quiz without completing it.

2) 'Advanced' tab

• When a user answers a question, the next one will be displayed automatically. This option makes the quiz feel more agile, since users won't have to click "Next" to move on. However, if you want to show participants the correct answer and why, right after they answer, leave this option unchecked.

• Number of random questions. If you want each participant to answer a set number of questions chosen at random from the ones you configure, indicate here how many random questions each participant will be shown.

• Display the number of quiz questions.

• Feedback message after answering. When a user picks an answer, you can let them know whether it was correct. This option also lets you add a text for correct and incorrect answers, and upload an image to replace the question's image.

• Seconds to wait. If you enable "move to the next question automatically" and "feedback" at the same time, this option appears, letting you give the user time to see the feedback for their answer. The user can always continue without waiting by clicking the 'Next' button.

Check out the tutorial How to give feedback to users when they answer a quiz question.

3) 'Entries page' tab

• Show summary of answers when submitting. Once a participant submits their entry, they'll see a page with a summary of the answers chosen by the other participants.

• Show participants' answers publicly. Each participant will appear in the entries list next to their answers.

• Enable a public page with a summary of all answers.

• Show each participant their own score. This lets participants see how many points they scored by answering your questionnaire (in quizzes with points).

Check out the tutorial How to display a summary with all participants' answers.

4) About the quiz questions

You can include as many questions as you want, and decide whether answering them is mandatory.

Questions can be of several types:

• Text only: includes just the question itself. Example: "What's your favorite item from our new collection?"

• Text + image: this type is often used to guess what or who appears in an image, though it can be used for any question where the image adds information. Example: "Which brand does this bag belong to?" + image of a Lancôme bag.

In the 'Design' tab of the question settings, you can add:

• An image accompanying the question: optimal size 628x353px.

• A background image for each question: optimal size 810px wide, unlimited height (height may vary depending on the number of answers).

• A video with the question:

  • No video.

  • A YouTube or Vimeo video.

  • My own video (only available on White Label campaigns).

  • Yes, use custom HTML code.

Check out the tutorial What types of questions and answers can you include in a quiz or survey.

In the 'Advanced' tab:

• Answers to this question will be public (visible to everyone). With this option checked, answers marked as public will be shown to everyone. This is usually used for answers that showcase a participant's creativity or opinion, or when the best answers go to a public vote — not so much for questions with a right or wrong answer.

• Show question on the answer summary page. If you don't want to include this answer in the summary, uncheck this option.

• Random answer order: the order of the answers will change with each entry.

• Time limit (in seconds) to answer the question.

• Only visible during certain dates. If you're creating a campaign with different phases, or simply want certain questions to appear only during specific dates, you can set that up here.

5) About the quiz answers

You can include as many answers as you want, and they can include an image or video. Also, depending on the type of questionnaire you've chosen, different options will appear:

• Answer. In this field, you define the answer's text.

• Enable text answer field. Lets users write their own answer if none of the given options apply (an "Other" option).

• Use a textarea (for longer text). Available when you set a textual answer type; makes the text box larger.

In the 'Design' tab:

• An image accompanying the answer: optimal size 300x168px.

• Show a video with the answer?

• Description of the image or video. This text accompanies the answer's image or video as an explanation.

Check out the tutorial What types of questions and answers can you include in a quiz or survey.

2.3. Other settings

2.3.1. Final screens

From the 'Final Screen' section, customize the message participants will see after they take part.

You can set up:

• A single screen for all participants.

• Different screens depending on the points obtained in the quiz.

To configure the final screens, check out the tutorial How to configure the final or results screens.

2.3.2. Winner selection

If your quiz or questionnaire is linked to a sweepstakes, you'll be able to select winners once the participation period has ended.

To get started with the selection, check out the tutorial How to select winners and obtain your Certificate of Validity.

3. Other specifications

If you have any questions, contact us at help@cool-tabs.com.

4. Related content

How to access the URL of your campaign to publish it.

What types of questionnaires you can create with Cool Tabs.

How to configure a trivia or knowledge quiz.

How to configure a personality test.