Instant Win campaigns are those where prizes are scheduled, by date and time, to be distributed instantly among users. Participants don't have to wait until the campaign ends to know the result: after taking part, they find out right away if they've won.
This instant nature means that, in this type of campaign, some users resort to unethical practices to try to win, such as participating with fake emails.
In this tutorial, as a best-practices guide, we want to recommend certain features you have available when setting up your Instant Win campaign with Cool Tabs, to ensure it runs properly.
1. Register with social login.
It's quite common for users to participate with fake emails. To prevent this, enable registration with the main email providers: Gmail, Microsoft/Outlook, and Yahoo. This covers a large share of the email client market.
Other social registration options are also available, such as Facebook, LinkedIn, TikTok, or Twitch.
Besides helping you obtain verified emails, social login also boosts conversion, since it lets users complete the form fields automatically with the data provided by the social network or platform itself.
2. Disable anonymous login.
Anonymous login lets users participate without registering through a social network, by filling in the form details themselves. This makes it easier for some users to participate with a made-up email.
If you want to minimize the chances of users participating with fake emails, disable anonymous registration.
If you do allow participation with anonymous login, we recommend setting up email verification — another good practice, explained in the next section.
3. Verify the email with a validation message.
When configuring the data form, you can ask participants to verify their email. You should enable this for campaigns with anonymous login, since without it, the same user could participate with fake emails countless times.
Here's how email verification works: after completing the form, the participant receives a validation email at the address they provided. Only once they confirm it will they be counted as a campaign participant.
Keep in mind that, in Instant Win campaigns, the prize isn't assigned when the form is submitted, but when the user validates their email.
To set up email verification, see the tutorial: How to enable email validation for participants after they take part.
Before activating it, check the total number of emails available in your Cool Tabs plan.
4. Restrict prize access.
Exclude participants who have already won. In the 'Exclusions' tab of the 'Instant Wins' section, enable the option 'Forbid any user from winning more than one Instant Win throughout the campaign'.
Keep in mind that this feature won't be effective if you allow anonymous login without email verification: a user who has already won could participate again with fake emails and win a second time.
5. Restrict participation.
5.1. By IP.
Limit participation by IP to a set number of times. This prevents a user from participating many times with different valid emails (their own and family members') from the same connection.
Note that if several users participate from the same home or office while sharing a router, those entries will be counted under the same IP, so some of them won't be able to participate.
5.2. By country.
If your campaign has a specific geographic scope, limit participation to that country or countries. This way, only users accessing from the countries you specify will be able to take part.
In the 'Entry form' section, set the 'Country' field as mandatory. Then, in the 'Restrictions' tab of the 'Participation' section, set the country or countries allowed to participate.
5.3. By region.
If you want to distribute prizes based on the region users participate from, set a region-based restriction. This way, only users participating from the region you set will be able to win a given Instant Win.
To set up this limitation, see the tutorial: How to restrict the distribution of Instant Wins by region or postal code.
5.4. By postal code.
The postal code restriction works the same way as the region restriction. With this feature, you can ensure that only participants who enter the postal code(s) you've configured for each Instant Win have a chance to win it.
To set up this restriction, see the tutorial: How to restrict the distribution of Instant Wins by region or postal code.
6. Moderate participation.
Moderation lets you, as the campaign administrator, review entries and confirm that winners meet the conditions you've set. The Instant Win winner will see a message saying they've won, but that their entry is pending review by the administrator.
To activate moderation, see the tutorial: How to set up moderated Instant Wins.
7. Distribute unique codes.
If your Instant Win campaign distributes discount or promotional codes to winners, use unique codes. This lets you track how each code is used, and prevents it from ending up on a coupon-sharing website and being used by people other than the winners.
To set up code or coupon distribution in your campaign, see the tutorial: How to distribute coupons/discount codes in an Instant Win campaign.
Other specifications.
In campaigns that ask for a phone number in the data form, you can also set up SMS verification. After participating, the user receives an SMS with a link to verify their phone; until they confirm it, their entry won't be considered valid. This option is available on request and has an additional cost.
If you have questions, contact us at help@cool-tabs.com.
Related content.
How to distribute Instant Win prizes based on the answers participants choose.
How to distribute Instant Win prizes based on where participants come from.
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