These kinds of competitions can be created with a Cool Promo or a Cool Promo White Label (if you want to benefit from the advantages of white label). When you have chosen between these two applications, you can start to set up your competition with referred users.
6 steps to create your own competition with referred users:
1. Choose the social network/s from which the users can participate in the competition, and/or if they can login anonymoulsy.
In this case: Facebook
2. Fill in the relevant sections in the form, as you would do in any other form, in order to set up the promotion. These include the basic details of your campaign (campaign name, tab name, etc.). In the ‘Contest description‘ field, you can start to give details regarding the dynamics of your competition.
If you don’t want to include this information in the ‘Contest description’ section, you can also use the promotion main image field to explain what the competition is about. You will find this field on the following section, ‘Promotion Design’. It is important to be a perfectionist when it comes to choosing the main campaign picture, as well as the image and wording to be displayed after each participation since, in this case, fans who take part in the campaign will then have to find referred users, so you need to make the most of these two fields to encourage them to keep participating in the competition.
If you have any question on how to fill in the various sections, we suggest you take a look at the Cool Promo tutorial. Here you will find information about every field and instructions on how to fill them in.
3. Set up the promo dates.
As in any other campaign, you need to include information about the duration of your promotion and the deadline for participation. In the ‘Participation dates and configuration’, enable public participation if you want users to view a list of the participants and a ranking arranged according to the number of referred users they have brought to the promo.
In this section, you will also be asked to make all the necessary decisions regarding anti-fraud control for participation. We recommend you enable the option to ask users to become fans of the page before participating, so as to drive new users to your fan page.
4. Legal conditions
If we want our competition to be a straightforward referred users competition, then, after filling in section 6 with the scoring system to be used, we can skip directly to section 12 as none of the sections in between are required. Even if this is the case, we advise that you have a look through those sections since you may want users to fill in more information in the entry form (name and email address will always be requested) or give a discount coupon for having taken part. Otherwise, the next step are the ‘Legal conditions‘. Include here your own terms and conditions for participating in the competition.
5. Go viral!
If you want the tweet button to appear on the main page of your campaign. We advise that you activate this as it is a good way of increasing the spread of your promo.
In this section, we would only have to fill in what we would like the tweet or post to say when users share the competition on Twitter,Facebook or Instagram. We can also add accounts that we would like the tweets or posts to be associated with, as well as the pop-up suggesting the participants to follow our different social networks.
In this last section, you can decide whether or not you want to enable comments in your campaign, send an email to participants to encourage them to attract referred users, enable posts on user walls or the share pop-up after user participation. You can also set up the title and wording which will display when users share the competition or their own contributions (participation). This last bit is particularly important in this type of competition given that it allows you to attract referred users and participants to the competition.
When you have filled all the various sections, you will be able to preview the competition, post it on your wall or and activate it. As simple as that. Your competition with referred users will be up and running!
Fans who participate in the competition will get a window similar to the one below. Users simply need to click on “View participation” in the campaign’s home page to be able to see the number of referred users they have managed to drive to the competition:
Moreover, if a participant wants to know his/her position in the ranking, s/he can access this information by clicking on ‘View participations” and arranging them according to the number of referred users obtained.
For all the details about this type of competition, please take a look at our Referred users competition demo >>
If you have understood everything and don’t have any questions, start creating a competition with referred users now with Cool Tabs >>