With Cool Tabs, you can set up sweepstakes, contests, or promotions in which users, in order to participate, have to register with their TikTok account. This type of campaign can be configured thanks to the social login with TikTok.
Registration with TikTok also allows you to establish as a condition for participation that participants must choose one of their public TikTok videos and that this publication includes a hashtag you specify.
As you can see, social login with TikTok will allow you to organize, from simple sweepstakes with a registration form, and contests in which participants must generate content, to gamification or dynamization mechanics, such as games, prize roulette, etc.
2. Step by step.
2.1. Create the campaign.
First, you must create your campaign and configure the basic setting. Is it your first time creating a campaign with Cool Tabs? In the following tutorial, we will show you how to configure the basic sections of a campaign, as well as other recommended settings, to ensure its proper functioning and maximize results.
If you have any questions during the process, you can contact us at firstname.lastname@example.org.
2.2. Integration with TikTok.
When configuring the registration mode for participants in your campaign, check the 'TikTok' option.
2.2.1. Set as a condition that the user participates with one of his/her videos.
When you check social login with TikTok, it will display a section related to 'Integration with TikTok' where you can set as a condition to participating that the user must choose one of their public TikTok videos.
This integration is the one that allows you to organize sweepstakes in which participants must upload a post to their TikTok profile and automatically collect those participations. It also allows you to organize a voting contest, in which you enable a period of time for the rest of the users to vote for their favorite.
In addition, in the case of organizing sweepstakes or contest of this type, you will be able to specify the hashtag that must be contained in the publication that the participant uploads to his/her TikTok profile. In this way, users will only be able to complete the registration form and, therefore, their participation, if their publication includes that hashtag.
If you want to organize a contest or sweepstakes on TikTok of this type, activate the checkbox 'In order to participate, the user must choose one of his public TikTok videos'. If you wish, you can add a text, as a statement, to tell participants that they must select a post from their profile.
And if the video post needs to include a specific hashtag, check the 'Video must contain this/these hashtags' checkbox. Write the hashtag(s) that the post must include.
Below, you can see an example of how the participation form for a video contest with a hashtag would look like, in which the first name, last name, and email fields have been enabled.
2.3. Other configurations.
2.3.1. Public entries list.
If you want users to be able to see who has participated, you must make the list of participants public. And bear in mind that if you are going to allow voting in the contest, the entries will have to be public. This way, users will be able to see the content and vote for their favorite.
1) Go to the 'Entries list' tab in the 'Participations' section.
2) Check the 'Enable public participation' option.
If you are going to enable a voting period, we recommend you order the participation by the number of votes.
You must also bear in mind that, due to TikTok's format and size, in order for the videos to be displayed correctly in the list of participations, you must configure the content gallery to two columns.
If you are setting up a video contest, you can enable a period of time for users to vote for their favorite participant. To enable voting:
1) Go to the 'Votes' section.
2) Activate voting in the entries.
3) Configure the dates on which users can vote.
4) Determine how many times they can vote. By default, a user can vote once for each of the different entries.
- Remember that you need to enable the public participants' page, as we have explained in the participation section of this tutorial.
- Automatically, the user will be able to vote by providing their email address. You can vote with your Google/Gmail, Yahoo or Microsoft/Hotmail account.
Other options in the voting configuration:
- Show to all users who have voted for each entry in the competition (their avatar and name will be displayed).
- Apply the anti-fraud system to voters: under the previous options, you can restrict voting to certain countries, block voters from possible exchange networks, block fraudulent votes, and those votes that come from the same IP for the time you specify.
2.3.3. Winner selection.
Once the contest participation period is over, you will be able to select the winners.
To start the selection, you can consult the tutorial: How to select Winners and obtain your Certificate of Validity.
3. Other specifications
In this tutorial, we have explained how to set up sweepstakes or contests with a TikTok login. You can combine it with other types of campaigns, such as, for example:
- Spin the Wheel with instant prizes
- Scratch and Win with instant prizes
- Personality Quiz or Trivia Quiz
The Cool Promo and Cool Promo White Label applications, included in the Cool Tabs Gold and Diamond plans, allow you to set up this type of campaign.
You can also create your TikTok sweepstakes or contest with the 7-day free trial, which allows you to test any of our plans.
If you have any questions during the process, do not hesitate to contact us through our web chat or our support email at email@example.com
4. Related content.