1. Introduction.
With Cool Tabs, you can set up sweepstakes, contests, or promotions in which users, to participate, must register with their TikTok account. This type of campaign can be configured using TikTok social login.
Registration with TikTok also allows you to set as a participation condition that participants must choose one of their public TikTok videos and that this video includes a hashtag that you specify.
As you can see, social login with TikTok lets you organize everything from simple sweepstakes with a registration form, to contests in which participants must generate content, to gamification or engagement mechanics such as games, prize wheels, etc.
2. Step by step.
2.1. Create the campaign.
First, you must create your campaign and configure its basic settings. Is this your first time creating a campaign with Cool Tabs? In the following tutorial, we show you how to configure the basic sections of a campaign, as well as other recommended settings, to ensure it works properly and to maximize results.
How to get started creating a campaign: basic settings.
If you have any questions during the process, you can contact us at help@cool-tabs.com.
2.2. Integration with TikTok.
When configuring the registration mode for participants in your campaign, check the 'TikTok' option.
2.2.1. Set as a condition that the user participates with one of their videos.
When you enable social login with TikTok, a section called 'Integration with TikTok' appears, where you can set as a participation condition that the user must choose one of their public TikTok videos.
This integration allows you to organize sweepstakes in which participants must upload a post to their TikTok profile, automatically collecting those entries. It also allows you to organize a voting contest, enabling a period of time for other users to vote for their favorite entry.
In addition, when organizing a sweepstakes or contest of this type, you can specify the hashtag that must be included in the post that participants upload to their TikTok profile. This way, users will only be able to complete the registration form — and therefore their participation — if their post includes that hashtag.
If you want to organize this type of contest or sweepstakes on TikTok, enable the checkbox 'In order to participate, the user must choose one of their public TikTok videos'. If you wish, you can add a text, as a statement, telling participants that they must select a post from their profile.
And if the video post needs to include a specific hashtag, check the 'Video must contain this/these hashtags' checkbox and enter the hashtag(s) the post must include.
Below, you can see an example of what the participation form looks like for a video contest with a hashtag, where the first name, last name, and email fields have been enabled.
2.3. Other configurations.
2.3.1. Public entries list.
If you want users to be able to see who has participated, you must make the list of participants public. Also keep in mind that if you are going to allow voting in the contest, the entries must be public. This way, users will be able to see the content and vote for their favorite.
1) Go to the 'Entries list' tab in the 'Participations' section.
2) Check the 'Enable public participation' option.
If you are going to enable a voting period, we recommend ordering the entries by number of votes.
Also keep in mind that, due to TikTok's video format and size, you must configure the content gallery to display two columns so that videos are displayed correctly in the entries list.
2.3.2. Votes.
If you are setting up a video contest, you can enable a period of time for users to vote for their favorite entry. To enable voting:
1) Go to the 'Votes' section.
2) Enable voting on entries.
3) Set the dates during which users can vote.
4) Set how many times each user can vote. By default, a user can vote once for each different entry.
Remember that you need to enable the public entries page, as explained earlier in this tutorial.
By default, users can vote by providing their email address. They can also vote using their Google/Gmail, Yahoo, or Microsoft/Hotmail account.
Other voting configuration options:
Show all users who have voted for each entry in the contest (their avatar and name will be displayed).
Apply the anti-fraud system to voters: with this option enabled, you can restrict voting to certain countries, block voters from suspicious exchange networks, and block fraudulent votes or votes coming from the same IP within a time period you specify.
2.3.3. Winner selection.
Once the contest participation period is over, you will be able to select the winners.
To start the selection process, see this tutorial: How to select Winners and obtain your Certificate of Validity.
3. Other specifications.
In this tutorial, we have explained how to set up sweepstakes or contests with TikTok login. You can combine it with other types of campaigns, such as, for example:
Spin the Wheel with instant prizes
Scratch and Win with instant prizes
The Cool Promo and Cool Promo White Label applications, included in the Cool Tabs Gold and Diamond plans, allow you to set up this type of campaign.
You can also create your TikTok sweepstakes or contest with our 7-day free trial, which lets you test any of our plans.
If you have any questions during the process, feel free to contact us through our web chat or our support email at help@cool-tabs.com.
4. Related content.
How to access the URL of your campaign to publish it.
How to create a Contest or Sweepstakes on Twitch.
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